Three of consumers’ top five preferred ad platforms are Amazon brands, according to Kantar, the data and analytics company. The findings come from Media Reactions 2025, Kantar’s annual global study of the media landscape based on interviews with 21,000+ consumers and around 1,000 senior marketers. Media Reactions ranks ad platforms based on consumers’ and marketers’ […]
H.I.G. Capital, a global investment firm with $70 billion (€60.5bn) of capital under management, has announced that one of its affiliates has completed the acquisition of Kantar Media from the Kantar Group. The deal was first announced in January, and is valued at around $1 billion. Headquartered in London, UK, Kantar Media is a specialist […]
Kyndryl, a provider of enterprise technology services, has announced the expansion of its partnership with Kantar, the marketing data & analytics company. Under this new agreement, Kyndryl will modernise Kantar’s digital workplace, deliver security-rich services and provide support for Kantar’s Enterprise Digital Solutions, as it navigates ongoing business transformation. In addition, Kyndryl will design and […]
Research from Kantar, the marketing data and analytics company, reveals that Netflix’s content-led surge, DAZN’s strong subscriber growth, and the rise of ad-supported and bundled offerings are influencing global streaming performance in Q1 2025. Netflix achieved its strongest start to a year since before the pandemic, with standout titles including Squid Game (the most enjoyed […]
Kantar, the marketing data and analytics company, has revealed growing adoption of ad-supported streaming, strong competition between Prime Video and Apple TV+, and a breakout performance by Mubi, which recorded its best-ever quarter in the Entertainment on Demand (EoD) GB streaming market data. The study in Great Britain, from Kantar’s Worldpanel division, uncovered the following […]
Kantar, marketing data and analytics company, has revealed the winners of its annual Creative Effectiveness Awards, showcasing the most effective ads across digital and social, TV, print and outdoor, alongside the best performing ads tested by LINK AI, Kantar’s AI-powered ad testing solution. Ads from Coca-Cola, Deliveroo, Desperados and bread brand Freya’s take the top […]
TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from discovery through search to purchase. However, WARC Media reports that concern over TikTok’s possible ban in the US is creating uncertainty among advertisers and creators. Alex Brownsell, Head of Content, WARC Media, and author of the report, says: […]
TDF has unveiled the results of a study conducted jointly with Kantar on the potential of 5G Broadcast, an innovative technology that enables optimal mobile television reception. The study highlights strong public interest and concludes that this is a major advancement for Digital Terrestrial Television (DTT), opening up new opportunities for broadcasters. A few months […]
Barb, the audience measurement and television ratings organisation, together with its research partner Kantar Media, has announced an initiative to expand its measurement of the YouTube content that people watch via TV sets. Barb has reported how people use a TV set to watch content on YouTube that’s distributed by TV companies since 2021. Working […]
Data drawn from Kantar Media’s annual international TGI Global Quick View report, covering 37 countries and more than 80,000 respondents (from 2021 to 2025), reveals that the proportion of adults globally who say that nearly all of their TV/video watching is through TV channels has fallen from 12 per cent in 2021 to 7 per […]