Google has forced UK television measurement providers Barb and Kantar Media to suspend their “landmark service” that compares viewership on its video portal YouTube with other TV channels and streamers. The FT has reported that Google sent a legal ‘cease and desist’ letter to Kantar Media just months after it launched in July 2025, stopping […]
Traditional TV continues to hold the dominant position in Spain’s audiovisual landscape in 2025, despite the steady growth of hybrid and convergent consumption. This is one of the main conclusions of Barlovento Comunicación Annual Report 2025, based on data from Kantar. According to the report, traditional television reached 46.8 million unique viewers during the year […]
Over half of APAC marketers plan to further increase spending on online video, e-commerce, and influencer content in 2026, according to Kantar Media Reactions 2025. The annual study, which uncovers the attitudes of consumers and marketers, also revealed that Netflix is officially the most preferred global ad platform among consumers in APAC. Kantar’s APAC Head […]
Repeat adverts have triumphed this Christmas with five of the top ten performing TV spots in the UK reusing previous ads, consumer testing by Kantar shows. Cadbury’s Secret Santa was the most effective ad overall followed by Coca-Cola’s Holidays are Coming, with both advertisers rerunning previous content. Just as Coca-Cola’s famous campaign has become synonymous […]
A quarter of people say they’ll buy their Christmas gifts on TikTok Shop this year, according to data from Kantar, jumping to 45 per cent of 16-34 year olds. TikTok Shop launched in the UK four years ago. Lynne Deason, head of creative excellence at Kantar, commented: “The media and retail landscape is much more […]
Three of consumers’ top five preferred ad platforms are Amazon brands, according to Kantar, the data and analytics company. The findings come from Media Reactions 2025, Kantar’s annual global study of the media landscape based on interviews with 21,000+ consumers and around 1,000 senior marketers. Media Reactions ranks ad platforms based on consumers’ and marketers’ […]
H.I.G. Capital, a global investment firm with $70 billion (€60.5bn) of capital under management, has announced that one of its affiliates has completed the acquisition of Kantar Media from the Kantar Group. The deal was first announced in January, and is valued at around $1 billion. Headquartered in London, UK, Kantar Media is a specialist […]
Kyndryl, a provider of enterprise technology services, has announced the expansion of its partnership with Kantar, the marketing data & analytics company. Under this new agreement, Kyndryl will modernise Kantar’s digital workplace, deliver security-rich services and provide support for Kantar’s Enterprise Digital Solutions, as it navigates ongoing business transformation. In addition, Kyndryl will design and […]
Research from Kantar, the marketing data and analytics company, reveals that Netflix’s content-led surge, DAZN’s strong subscriber growth, and the rise of ad-supported and bundled offerings are influencing global streaming performance in Q1 2025. Netflix achieved its strongest start to a year since before the pandemic, with standout titles including Squid Game (the most enjoyed […]
Kantar, the marketing data and analytics company, has revealed growing adoption of ad-supported streaming, strong competition between Prime Video and Apple TV+, and a breakout performance by Mubi, which recorded its best-ever quarter in the Entertainment on Demand (EoD) GB streaming market data. The study in Great Britain, from Kantar’s Worldpanel division, uncovered the following […]