Kantar Media, a specialist in audience measurement, today launches its annual Media Trends and Predictions report, providing predictions for 2024 and beyond, based on the market insights it has developed for clients around the world. In exploring the forces shaping the media landscape, Kantar Media’s experts predict that macroeconomic factors and changing viewing habits will […]

MediaRadar, the advertising intelligence and sales enablement platform, is to acquire Kantar Group’s North American advertising intelligence unit, Vivvix. Vivvix offers advertising intelligence across both digital and traditional media channels, such as mobile apps, streaming services, and social media. MediaRadar said thus transformative deal positions it as the definitive source of advertising data and insights, […]

Kantar, the marketing data and analytics company, has released its latest Entertainment on Demand (EoD) data on the global video streaming market. The latest EoD global study highlights key trends as the competition within the VoD landscape continues to intensify, with the influx of new streaming services and subscription models leading to households frequently switching, […]

Kantar, the insights and consulting company, has released its latest Entertainment on Demand (EoD) data on the US streaming market. Kantar’s EoD study uncovers the following behaviours and findings within the VoD market between July – September 2023 (Q3): · In Q3, 120 million US households held at least one VoD service, representing 93 per […]

Kantar, the insights and consulting company, has released its latest Entertainment on Demand (EoD) data on the UK’s streaming market. Kantar’s EoD study in Great Britain uncovers the following behaviours within the VoD market between July – September 2023: · Between July – September, the number of British households with at least one SVoD, increased […]

Kantar Media, a specialist in audience measurement, has signed an agreement with ARMA, the Romanian industry body for TV measurement, that will see the continued provision of broadcast TV ratings to the market. The new contract, which will run until the end of 2027, extends Kantar Media’s partnership with the Romanian TV industry, having run […]

Findings from evidence-based insights and consulting company Kantar’s latest Entertainment on Demand (EoD) data on the global streaming market identify potential obstacles to subscriber growth. Kantar’s EoD study covers the following markets: GB, USA, Australia, Germany, Spain, and France and has uncovered the following behaviours and findings within the Video on Demand (VoD) market between […]

Evidence-based insights and consulting company Kantar has released its latest Entertainment on Demand (EoD) data on the GB’s streaming market. Kantar’s EoD study in Great Britain uncovers the following behaviours and findings within the Video on Demand (VoD) market between April to June 2023: 7 per cent of British households took out a new streaming […]

With the Women’s Football World Cup set to kick off in Australia and New Zealand on July 20th, Kantar has looked at which consumer groups are most likely to follow the tournament. Kantar TGI data reveals nearly one in four British men plan to follow the Women’s World Cup; 24 per cent (6.3 million) say […]

Kantar, the marketing data and analytics company, has released its latest Worldpanel ComTech Smartphone Operating System (OS) data. The study reveals signs of market stabilisation, whilst Apple continued to lead against Android-based competitors. Kantar’s Global OS study uncovers the following behaviours within the Global Smartphone market in Q1 2023: The global Smartphone market has shown […]