Jamloop, a performance CTV platform built to connect streaming TV advertising to measurable business growth, has announced expanded incrementality measurement capabilities designed to help advertisers understand whether CTV is driving net-new business outcomes — not just impressions, reach, or attributed conversions. CTV is increasingly being held to the same standard as other performance channels. Search […]
Jamloop, a performance CTV platform that connects streaming TV to real business outcomes, has released research showing that CTV is winning a larger share of marketing budgets, but not yet full trust. As streaming TV moves deeper into performance-oriented media strategies, marketers are no longer satisfied with reach, completion rates, or platform dashboards alone. They […]
A JamLoop survey released ahead of the 2026 Upfront season reveals how marketers are shifting budget strategies toward premium live event CTV to secure price stability, access high-impact inventory, and drive measurable business outcomes. The survey of 120 brand and agency marketing leaders highlights a growing reliance on Upfront commitments as marketers navigate an increasingly […]
JamLoop, a CTV-first technology platform bringing performance advertising to streaming TV, has announced the launch of ActiveVoter, a political CTV advertising product, in the US. ActiveVoter dynamically excludes voters who’ve already cast a ballot using state-reported early voting files where available, helping political advertisers eliminate wasted impressions, improve ROI, and focus spend on voters who […]