ITV, the UK’s largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalised advertising to the 40 million registered users of its content hub, ITVX. A year after its launch, as well as 40 million registered viewers, ITVX boasted 2.7 billion streams which was a new […]
Video solutions provider, Accedo, has worked with ITV to bring its streaming service, ITVX, to PlayStation 4 and 5 consoles in the UK, broadening its reach and making its content available to more viewers. The ad-funded service as well as the ITVX Premium subscription tier are both available to PlayStation users. Huw Byrne Jones, Streaming […]
Following the announcement earlier this year that the ITVX streaming platform would be adding AMC collections to its service, ITV has now confirmed that AMC Reality will go live later this month. From May 30th, AMC Reality on ITVX will feature a host of reality franchises, with plenty of match making, impending nuptials, dress finding […]
On June 6th, the Royal Albert Hall in London will host an anniversary event marking D-Day 80. The show will be broadcast on ITV and ITVX on June 9th, bringing to a close the national commemorations. The programme, hosted by Davina McCall, will tell the story of D-Day and the Battle of Normandy through a […]
ITV has reported that Q1 revenue to March 31st was down 7 per cent YoY at £887 million (€1.03bn), with growth in total advertising revenue (TAR) offset by the decline in ITV Studios revenue. Streaming platform ITVX continued to perform well with 16 per cent growth in streaming hours and 14 per cent growth in […]
ITV Drama has reported its best start to the year for six years with the top four performing new original dramas in 2024 all coming exclusively from ITV. In the company’s first quarter (January – March 2024), across both ITVX and linear channels, ITV drama reached 44 million viewers which equates to more than 72 […]
AMC Networks International UK (AMCNI UK) has announced the launch of two new streaming collections on ITVX, the AVoD streaming service operated by ITV. AMC Stories and AMC Reality will each have a dedicated area on the ITVX platform and include more than 1,100 hours of content. AMC Stories is a catalogue of celebrated and […]
ITVX recorded its best ever quarter between January 1st and March 31st with 896 million streams across the service – an increase of 12 per cent on Q1 2023. This follows January’s record-breaking month with 328 million streams, more than any other month on ITVX or previously on ITV Hub, and February was just behind […]
ITV has announced the VIP guests who will join Jonathan Ross as he hosts Oscars LIVE, as for the first time in almost two decades UK viewers can watch the ceremony completely free and exclusively on ITV1 and ITVX. From 10.15pm on March 10th on ITV1 and ITVX actor Richard Armitage, actor, film critic and […]
ITV has reported an overall 2023 profit decline of 61 per cent YoY, to £193 million (€225.8m). The UK commercial broadcaster attributed the figure to the the downturn in the linear ad market and its ongoing investment in streaming service ITVX. Total group revenues declined by 2 per cent to £4.3 billion, with total external […]