Ahead of the launch of AVoD service ITVX, commercial broadcaster ITV’s channels have been given a fresh look, with new channel branding, on-screen presentation and idents rolling out across all on air channels. ITV Creative and brand agency DixonBaxi have partnered on the work, as well as the creation of the new brand identity for […]
Pixel Power, a Rohde & Schwarz company, the player in advanced playout and automated channel branding, has worked with ITV Creative to successfully deliver its new identity. ITV is the largest commercial broadcaster in the UK with six linear channels and the UK’s freshest new streaming service, ITVX. ITV is a long-term user of Pixel […]
ITV, the UK’s largest commercial broadcater, recorded revenues of £2.52 billion (€2.8bn) for the first nine months of 2022, a year-on-year increase of 6 per cent. Advertising revenues saw a 14 per cent drop in Q3, but with the World Cup on the horizon, ITV said it expected ad revenue to ease by 1-1.5 per […]
ITV has confirmed that its new streaming platform, ITVX, will roll out in the UK on December 8th. Replacing ITV Hub as the online home of all ITV content, ITV says that viewers can expect a new and improved product experience, as well as more new and exclusive programmes to stream for free. ITVX will […]
Investment bank Berenberg is maintaining its ‘SELL’ advice on UK commercial broadcaster ITV to clients. Moreover, the bank is also cutting its advertising revenue estimates for the broadcaster saying that demand has dropped “quite sharply” for Q4/2022. The bank suggests that ITV is not alone, noting: “Across Europe, the advertising environment is deteriorating, and it […]
ITV has announced the appointment of Richard Botchway to a new role of Assistant Commissioner in the Sport team, reporting to Director of Sport Niall Sloane. ITV said the new role has been introduced to help give an additional fresh approach to its sports coverage, particularly taking advantage of its forthcoming free streaming service, ITVX. […]
A new series for ITVX will tell the inside story of how one of the world’s greatest sporting stars ended up in Wandsworth Jail. Produced by Finestripe Productions, The Rise and Fall of Boris Becker [working title] will feature exclusive interviews with some of those who know the tennis legend best, as well as previously […]
ITV is combining its strategy and policy teams under Magnus Brooke, ITV’s current Director of Policy and Regulation, who has been promoted to also take board responsibility for group strategy. Brooke will move to a new role of Group Director of Strategy, Policy and Regulation continuing to sit on the ITV Management Board reporting to […]
ITV Chief Executive Carolyn McCall has suggested that the commercial PSB’s planned ITVX AVoD service, set to launch in Q4 2022, will enable it better to connect with and retain the viewership of key, younger demographics. Asked by journalist and presenter Amol Rajan, in conversation at the RTS London Convention 2022, as to the difference […]
Country Pop Shania Twain is coming to ITV and taking her place on the panel for the forthcoming second series of Starstruck, which returns to ITV and ITVX in 2023. International superstar Shania Twain is a five-time GRAMMY winner and one of music’s most renowned trailblazers. With five albums released and more than 100 million […]