Advanced Television

ITVX

ITVX adds WBD content

ITV has announced an agreement with Warner Bros Discovery International Television Distribution to bring a raft of US TV series to the ITVX streaming platform in the UK. Content launching on ITVX in late 2022 and early 2023 includes two DC dramas: Arrow, starring Stephen Amell (pictured) as the vigilante superhero, and all five seasons […]

November 23, 2022By Nik Roseveare

I’m a Celebrity trials on Fortnite

I’m A Celebrity… Get Me Out Of Here! is back with new trials in video game Fortnite Creative. The experience, which goes live on November 24th, is created by Metavision and 3D Lab, and allow players to take on challenges they will recognise from the series. Players will also discover a portal marking the launch […]

November 23, 2022By Nik Roseveare

ITV launches unified channels branding

Ahead of the launch of AVoD service ITVX, commercial broadcaster ITV’s channels have been given a fresh look, with new channel branding, on-screen presentation and idents rolling out across all on air channels. ITV Creative and brand agency DixonBaxi have partnered on the work, as well as the creation of the new brand identity for […]

November 15, 2022By Colin Mann

Rohde & Schwarz empowers ITV refresh with Pixel Power

Pixel Power, a Rohde & Schwarz company, the player in advanced playout and automated channel branding, has worked with ITV Creative to successfully deliver its new identity. ITV is the largest commercial broadcaster in the UK with six linear channels and the UK’s freshest new streaming service, ITVX. ITV is a long-term user of Pixel […]

November 15, 2022

ITV “mindful of uncertainty” as revenues rise 6%

ITV, the UK’s largest commercial broadcater, recorded revenues of £2.52 billion (€2.8bn) for the first nine months of 2022, a year-on-year increase of 6 per cent. Advertising revenues saw a 14 per cent drop in Q3, but with the World Cup on the horizon, ITV said it expected ad revenue to ease by 1-1.5 per […]

November 9, 2022

ITVX goes live on December 8

ITV has confirmed that its new streaming platform, ITVX, will roll out in the UK on December 8th. Replacing ITV Hub as the online home of all ITV content, ITV says that viewers can expect a new and improved product experience, as well as more new and exclusive programmes to stream for free. ITVX will […]

November 7, 2022By Nik Roseveare

Bank: “ITV audience demographics to worsen”

Investment bank Berenberg is maintaining its ‘SELL’ advice on UK commercial broadcaster ITV to clients. Moreover, the bank is also cutting its advertising revenue estimates for the broadcaster saying that demand has dropped “quite sharply” for Q4/2022. The bank suggests that ITV is not alone, noting: “Across Europe, the advertising environment is deteriorating, and it […]

November 7, 2022

ITV hires Botchway as Assistant Sport Commissioner

ITV has announced the appointment of Richard Botchway to a new role of Assistant Commissioner in the Sport team, reporting to Director of Sport Niall Sloane. ITV said the new role has been introduced to help give an additional fresh approach to its sports coverage, particularly taking advantage of its forthcoming free streaming service, ITVX. […]

November 2, 2022

ITVX commissions Boris Becker docu-series

A new series for ITVX will tell the inside story of how one of the world’s greatest sporting stars ended up in Wandsworth Jail. Produced by Finestripe Productions, The Rise and Fall of Boris Becker [working title] will feature exclusive interviews with some of those who know the tennis legend best, as well as previously […]

October 14, 2022

ITV combines strategy, policy teams

ITV is combining its strategy and policy teams under Magnus Brooke, ITV’s current Director of Policy and Regulation, who has been promoted to also take board responsibility for group strategy. Brooke will move to a new role of Group Director of Strategy, Policy and Regulation continuing to sit on the ITV Management Board reporting to […]

October 10, 2022