England’s World Cup Quarter Final match on December 10th was watched by a peak audience of 23 million across ITV and ITVX as the Three Lions were defeated by France.The game drew the biggest audience of the tournament and the highest peak on any channel this year (biggest since the final of last year’s European […]
ITV Studios has announced a raft of sales and pre-sales deals across its catalogue of scripted and non-scripted content ahead of the Asia Television Forum. Nolly, the new three-part drama from Russell T Davies and starring Helena Bonham Carter has been acquired by Pumpkin Film in China, Now TV in Hong Kong and TVNZ in […]
UK commercial broadcaster ITV has launched a multi-channel marketing campaign for ITVX to drive awareness, consideration and ultimately trial of the new streaming service, which officially launches today [December 8th] with new, exclusive titles streaming for free. The campaign builds on the advertising creative from Uncommon Creative Studio which premiered during I’m A Celebrity, starring […]
ITV has signed agreements with the host of the Just for Laughs comedy festival, and comedy streamer NextUp, to make ITVX the exclusive free-to-air home for some of the best UK and international stand-up comedy. Available from ITVX’s launch, the Just for Laughs collection will showcase the comedic prowess of the likes of Howie Mandel, […]
A peak of 20.4 million viewers across TV and streaming watched ITV’s coverage of England vs Senegal as the three lions booked their place in the World Cup quarter-finals on December 4th. This is 1.7 million viewers higher than the peak audience that watched England vs Wales in the Group B World Cup match on […]
When ITVX officially launches on December 8th, deaf viewers will have access to British Sign Language channel, solely featuring signed programming, which will include a range of shows including Emmerdale and Coronation Street omnibus episodes, Cilla, Alan Carr’s Epic Gameshow, Vera, Lewis and The Saint. The channel will be regularly updated and will evolve to […]
ITV kicks off the New Year with four Emirates FA Cup ties across the first full weekend of 2023 as Premier League clubs join the competition in the Third Round Proper. Four days of live, free to air FA Cup action across ITV begins on January 6th with the evening clash between Manchester United and […]
ITV has signed a multi-year licensing deal with Paramount Global Content Distribution which will allow UK audiences to stream a number of hit series on ITVX for free in 2023 and beyond. Titles include vampire horror From Dusk Till Dawn: The Series starring DJ Cotrona available from January; Beauty and the Beast starring Jay Ryan […]
ITV’s Head of Drama Polly Hill has announced that Helen Ziegler will be joining the team as Senior Commissioning Editor. Ziegler starts with ITV Drama commissioning in January 2024, following her maternity leave. Currently Director of Television at award winning Mammoth Screen, Ziegler’s recent Executive Producer credits include Peter Bowker’s World on Fire for BBC […]
UK commercial broadcaster ITV’s shift towards a digital-first content strategy could cannibalise its linear services, according to Neil Anderson, Analyst at Ampere Analysis. In a blog post, he notes that ITV is placing exclusive Originals and a digital-first windowing strategy at the heart of its new hybrid AVoD/SVoD service, ITVX, which will integrate ITV’s three […]