Advanced Television

ITVX

ITV applies for renewal of licence

Following the publication of the draft Media Bill, ITV has confirmed that it has applied to Ofcom to begin the process of renewing the Channel 3 nations and regions licences in England, Border Scotland, Wales and Northern Ireland, as well as applying to renew the national Channel 3 breakfast licence. Earlier this year, ITV welcomed […]

May 4, 2023

ITV: ‘Still learning with ITVX’

Rufus Radcliffe, MD, Streaming, Interactive & Data, ITV, has admitted it is early days for the broadcaster in the positioning of its ITVX streaming service, but that it was already learning from user feedback. Advising delegates at the DTG Summit in London that the platform has only been in existence for 147 days, he admitted […]

May 4, 2023Colin Mann @ DTG Summit

ITVX Kids announces summer lineup

ITVX Kids, the new dedicated destination for kids on ITVX, has confirmed an initial selection of content that will be available to younger viewers in the 2023 school summer holidays. Brick builders can look forward to the additional episodes of Lego Dreamzzz (the first series launches this May on ITVX), which centres on a young […]

May 4, 2023

ITVX pick up Secrets of the Comedy Circuit

UTV’s Secrets of the Comedy Circuit has been picked up by streaming service ITVX, and all four episodes are now available to watch. First commissioned and aired by UTV in late 2022, the episodes were filmed in front of a live audience in the Belfast Empire Music Hall during their Empire Laughs Back Comedy Club […]

April 26, 2023

ITV announces new Big Brother hosts

ITV and Initial (part of Banijay UK) have announced that the new hosts for the forthcoming series of Big Brother and its companion show – AJ Odudu and Will Best – ahead of the show’s hotly anticipated return to ITVX and ITV2 later this year. The pair will share the iconic hosting role on the main […]

April 25, 2023

Data: ITVX premium growth accelerates

Marketing data and analytics company Kantar has released its latest Entertainment on Demand (EoD) data on the British streaming market. Kantar’s EoD study in Great Britain uncovers the following behaviours within the VoD market between January to March 2023: VoD-enabled households that subscribed to at least one video streaming service in Great Britain fell to […]

April 20, 2023By Colin Mann

ITV’s This Morning launches partnership with Vinted

Vinted, the online marketplace for buying and selling second-hand clothes and lifestyle items, will be This Morning’s new pre-loved fashion partner. Vinted will sponsor a bespoke fashion segment, using 10″ idents interrupting editorial, as well as 10” promotional adverts shot on set, demonstrating to viewers how easy it is to buy and sell on the […]

April 18, 2023

ITVX hits 1bn streams

On April 9th, ITVX officially hit the one billion streams mark. The milestone came just over four months after the service’s launch on December 8th 2022. 2022 was ITV’s previous most successful year for streaming, when it took nearly seven months to hit the one billion streams mark. This follows on from ITVX achieving its […]

April 17, 2023By Nik Roseveare

Space Precinct goes HD on BritBox

ITVX has announced that Space Precinct will stream for the first time in HD on BritBox, available via ITVX Premium, April 13th. All 24 episodes of the remastered live action drama, which first aired in 1994, will be available. Until now the series, directed by Gerry Anderson, has only ever been shown in standard definition. […]

April 11, 2023By Nik Roseveare

Second season of The Dry commissioned for ITVX

ITV has announced the commission of a second season of the critically acclaimed comedy-drama The Dry for ITVX, which will be produced by Element Pictures (part of Fremantle), in association with Fís Eireann/Screen Ireland and ITV Studios, in partnership with RTÉ. Award-winning playwright and BAFTA-nominated screenwriter Nancy Harris (Dates) and acclaimed director Paddy Breathnach (Viva, […]

April 6, 2023