Advanced Television

ITVX

Red Eye to premiere on ITVX

ITV has commissioned, Red Eye, to premiere on ITVX. The six part thriller series is set between an all-night plane flight from London to Beijing and the corridors of power within Whitehall. Starring Jing Lusi, Richard Armitage and Lesley Sharp, the show has been commissioned by ITV’s Head of Drama Polly Hill and is British […]

June 23, 2023By Nik Roseveare

KAUR to debut on ITVX, BritBox

Short film KAUR, is set for release exclusively on BritBox UK – available via ITVX Premium –  from July 18th. KAUR explores identity, faith, racism and female empowerment and was created, written, produced by and stars filmmaker and full time NHS doctor Parvinder Shergill from Pinder Productions, and co-produced and co-written by Juggy Sohal from […]

June 16, 2023

Take That doc to debut on ITVX

Take That documentary, 30 Years in the Making, which delves into the three-decade long relationship between the band and their fans, launches exclusively on ITVX on June 14th. The 72 minute documentary has been created as a companion piece to the new Take That inspired movie Greatest Days which is released in cinemas on June […]

June 13, 2023

Vinted sponsors Big Brother

ITV and Initial have announced that Vinted, the online C2C marketplace for buying and selling second-hand clothes and lifestyle items, will be the headline sponsor of the new series of Big Brother, when the reality show makes its return to UK television and moves onto ITV2 and ITVX later this year. Bringing together two brands […]

June 12, 2023

ITVX celebrates first 6 months

Streaming service ITVX is celebrating a successful six months since its launch in December 2022. The full ITVX experience, including all Premium content, is now available on over 22 different platforms across smart TVs, mobile devices, consoles and browsers including (but not limited to) Amazon Fire, Android, Apple, Freesat, Freeview Play, LG and Samsung TVs, […]

June 9, 2023

MotoGP on ITV

ITV will broadcast BT Sport’s MotoGP race coverage live from Mugello and the forthcoming British Grand Prix presented by TNT Sports from the Silverstone circuit this summer. Starting with MotoGP’s Italian Grand Prix, the Tissot Sprint, Moto3, Moto2 and MotoGP will all be shown live and free to air across the ITV network. Suzi Perry, […]

June 9, 2023

ITV, Publicis Media addressable audience partnership

Publicis Media has partnered with ITV and InfoSum to launch a UK campaign using Epsilon’s Core ID solution, which will enable brands to better target their desired audience within ITVX. Leveraging Publicis Media’s PMX Lift, which launched in the UK in 2022, this new offering combines the scale of Publicis Media, with the data and […]

May 31, 2023

ITVX orders The Playboy Bunny Murders

A new ITVX true crime series will see Marcel Theroux investigate a set of disturbing murders of young women that have remained unsolved since the 1970s and reveal a dark and violent side hidden beneath the wealth and glamour of exclusive corners of London’s nightlife at that time. The journalist and filmmaker’s long-standing interest in […]

May 25, 2023

Harry Potter, Fantastic Beasts movies on ITV, ITVX

ITV has announced the renewal of their deal with Warner Bros Discovery which grants the channels and streamer (ITVX) the free-to-air TV and streaming rights to the Harry Potter and Fantastic Beasts movies This marks the first time all eight films in the Harry Potter series will be made available free-to-air and on catch-up in […]

May 24, 2023By Nik Roseveare

ITV invests in PitPat

ITV is investing in pet health and wellness company PitPat and adding the company to its Media for Equity portfolio in its second investment of 2023. As part of ITV Adventures Invest, its Media for Equity investment fund, ITV has agreed to invest up to £4 million of advertising inventory across ITV’s channels and ITVX […]

May 23, 2023