Advanced Television

ITVX

ITV Creative hires Jezierski

ITV has announced that Tatiana Jezierski, formerly Strategy Director at Mother, will join ITV Creative later this November as Head of Creative Strategy. She is reunited with Niki Garner, Director of ITV Creative, on the leadership team of ITV’s in-house creative agency; Garner was also formerly at Mother. The Head of Creative Strategy is a […]

November 6, 2023

ITV: 7.7m watch England v Fiji QF

ITV’s coverage of the Rugby World Cup quarter final between England and Fiji on October 15th peaked with 7.7 million viewers, with an average of 4.2 million and a 39 per cent audience share – with England going through to the semi-final on October 21st. The match coverage was the biggest audience for a quarter […]

October 17, 2023

Roku expands TV line-up with Currys’ JVC

Roku, the TV streaming expert, has launched a range of new Roku TV models in the UK with Currys-owned brand JVC. Ranging from 24” to 43”, with prices starting at £169.99, the new JVC Roku TV models come in both HD and Full HD resolution with HDR10 picture quality. “The Roku OS delivers a smart […]

October 10, 2023

Big Brother to return with multi-channel takeover

ITV has announced that the new series of Big Brother will start on October 8th. To mark the return of the ultimate social experiment, Big Brother: The Launch will air on ITV1, ITV2 and ITVX in a disruptive multi-channel and streaming takeover. The remainder of the series will be available nightly at 9pm on ITV2 […]

September 25, 2023

ITV invests in THIS

ITV has announced its latest Media for Equity investment in plant-based meat business THIS, its first investment in a food company. As part of ITV Adventures Invest, its Media for Equity investment fund, ITV has agreed to invest up to £4 million of advertising inventory across ITV’s channels and ITVX in return for a minority […]

September 22, 2023

ITVX launches new content campaign

Following on from the successful launch of ITVX in December 2022, this week sees a brand new content campaign for the platform launch across ITV’s owned channels, as well as large format OOH, print/ advertorial, audio and digital publishers. From January to June this year, ITVX attracted more viewers with monthly active users (MAU’s) up […]

September 15, 2023

ITV signs Oscars deal

ITV has announced, as part of a new multi-year deal with Disney Entertainment, that it will be unrolling the red carpet to homes across the UK as the exclusive partner for the 96th Oscars, which will take place on March 10th 2024. The ceremony will broadcast and stream live from the Dolby Theatre at Ovation […]

September 12, 2023

ITV kicks off Big Brother launch campaign

As Big Brother prepares to makes its return to UK television in October, moving onto ITV2 and ITVX, the launch campaign has kicked off. Starting with a series of promos, each will cast Big Brother’s gaze out into the real world by using the show’s recognisable voice to narrate over everyday scenes. They seek to […]

September 8, 2023

Love Island: All Stars to launch on ITV in 2024

Love Island will return to South Africa for the first series of Love Island: All Stars as familiar faces from the show venture back for a second chance at finding love. Love Island: All Stars will make its on screen debut in the 2024. Produced by Lifted Entertainment, part of ITV Studios, and GroupM Motion […]

September 5, 2023

Defender to sponsor ITV’s Rugby World Cup coverage

ITV has announced that the global partner of the Rugby World Cup tournament, Land Rover’s Defender, will be sponsoring this year’s coverage across ITV1, ITV4 and ITVX. The deal will see the brand take complete sponsorship of the coverage across the network during September and October, and is Land Rover’s third consecutive tournament with the […]

September 1, 2023