The first episode of ITV’s Mr Bates vs The Post Office has been watched by 9.2 million viewers, making it ITV’s best new drama for three years since the Pembrokeshire Murders in January 2021 when the UK was in lockdown. The four episodes are the most watched programmes on any channel so far this year. […]

Tiger Aspect Kids & Family (a Banijay Kids & Family company), has announced its hit comedy, Mr Bean: The Animated Series, has been commissioned for a fourth run, in partnership with Warner Bros Discovery and ITVX, through deals agreed by Banijay Rights. Executive produced and voiced by Rowan Atkinson, Season 4 will comprise 52 x […]

January 1st saw 8 million streams across ITVX, up on the same day last year by 2.5 million (+44 per cent). And since launch, ITVX reports it is now up to 3 billion streams. In addition, ITV1 had its best New Year’s Day for two years with its all time audience up by +10 per […]

ITVX and Burger King UK have joined forces to bring the historical drama The Winter King to life. Following the much-anticipated launch of the series on December 21st, ITV surprised a lucky customer with their Burger King UK x Winter King Banquet, delivered by a knight in shining armour who looks suspiciously like a Deliveroo […]

On December 8th, ITVX will mark its first anniversary. ITV has taken a look back at its inaugural year and all the new streaming platform has achieved, plus a look at what’s coming in 2024 and beyond. ITV says ITVX was “undoubtedly this year’s biggest and most successful streaming launch in the UK” with over […]

ITV has confirmed an agreement with Disney Entertainment making ITV the free-to-air home of the drama series Under the Banner of Heaven starring Andrew Garfield, and season one of British comedy series Extraordinary. Under the Banner of Heaven will  stream on ITVX with Extraordinary airing on both ITVX and ITV2. Both series will air in […]

ITV has unveiled two new measurement innovations, Addressable Lift and TV Auction Boost, to give clients the ability to measure the business outcomes that TV advertising creates including web traffic, sales and profit. Addressable Lift is a pilot programme of full-funnel measurement across brand lift, site lift and sales lift for campaigns at a household […]

ITV has reported total revenue up 1 per cent at £2.97 billion (€3.4bn) in the first nine months of 2023 to September 30th, with growth in ITV Studios and M&E digital revenues offsetting the decline in linear advertising revenue. Total external revenue was flat at £2.53 billion. Carolyn McCall, ITV Chief Executive, commented: “ITV continues […]

Streamers, both global and national, are using advertising to boost their SVoD or catch-up services. Global streamers recognise that in macro-economic hard times sign-offs can be rescued by a lower price tier supported by advertising. National catch-up services recognise that ads are so irritating to viewers that they can charge some of them to upgrade […]