Advanced Television

ITVX

Banijay launching Mr Bean FAST channel

Banijay Rights, the distribution arm of Banijay Entertainment, has unveiled a dedicated Mr Bean: The Animated Series FAST channel. Marking the 30th FAST channel in Banijay Rights’ portfolio, the 24/7 channel – simply called Mr Bean – offers the first three seasons of Mr Bean: The Animated Series. Produced by Tiger Aspect Kids & Family […]

June 21, 2024By Nik Roseveare

ITV’s Douglas Is Cancelled explores cancel culture

ITV is readying to debut Douglas Is Cancelled – a four-part comedy drama about modern cancel culture, set in the world of television news, starring Hugh Bonneville, Karen Gillan, Ben Miles, Alex Kingston, Nick Mohammed and Simon Russell Beale – and written by Primetime Emmy and BAFTA Winning screenwriter Steven Moffat. The series sees national […]

June 19, 2024

SharkNinja renews This Morning sponsorship

ITV has announced that product design and technology company, SharkNinja, has renewed its headline sponsorship of ITV1’s This Morning until 2025. The established partnership will showcase both Shark and Ninja brands, building its reach across broadcast, digital, app, social, bespoke content, licensing, experiential, and product placement. The deal was brokered by ITV’s Commercial team with […]

June 14, 2024

ITV’s Planet V reports £1bn in bookings

Planet V, ITV’s proprietary, self-service addressable advertising platform, has reported £1 billion (€1.18bn) in bookings since its launch in October 2020. Major agencies, independents, regional agencies and in-house client teams are using Planet V as an intuitive, self-serve platform, allowing them to streamline their approach to planning and buying addressable campaigns on ITVX. The platform […]

June 6, 2024

Peak 6.5m watch ITV’s Britain’s Got Talent final

The final of the 17th season of Britain’s Got Talent on June 2nd attracted ITV’s biggest overnight audience of the year so far, outside of the FA Cup, with an average audience of 5.2 million and a share of 39 per cent. Made by Thames, a Fremantle label, a peak of 6.5 million watched Sydnie […]

June 3, 2024

ITV to host first General Election debate

ITV has announced that the first head-to-head General Election debate between Rishi Sunak, leader of the Conservative Party, and Keir Starmer, leader of the Labour Party, will take place on ITV1, ITVX and STV and STV Player on June 4th at 9pm. The hour-long debate, Sunak v Starmer: The ITV Debate, will be moderated by […]

May 29, 2024

ITV uses SAS 360 Match for real-time ad delivery

ITV, the UK’s largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalised advertising to the 40 million registered users of its content hub, ITVX. A year after its launch, as well as 40 million registered viewers, ITVX boasted 2.7 billion streams which was a new […]

May 23, 2024

Accedo brings ITVX to PlayStations

Video solutions provider, Accedo, has worked with ITV to bring its streaming service, ITVX, to PlayStation 4 and 5 consoles in the UK, broadening its reach and making its content available to more viewers. The ad-funded service as well as the ITVX Premium subscription tier are both available to PlayStation users. Huw Byrne Jones, Streaming […]

May 22, 2024

AMC Reality on ITVX from May 30

Following the announcement earlier this year that the ITVX streaming platform would be adding AMC collections to its service, ITV has now confirmed that AMC Reality will go live later this month. From May 30th, AMC Reality on ITVX will feature a host of reality franchises, with plenty of match making, impending nuptials, dress finding […]

May 20, 2024

ITV to air D-Day 80 at the Royal Albert Hall

On June 6th, the Royal Albert Hall in London will host an anniversary event marking D-Day 80. The show will be broadcast on ITV and ITVX on June 9th, bringing to a close the national commemorations. The programme, hosted by Davina McCall, will tell the story of D-Day and the Battle of Normandy through a […]

May 20, 2024