Findings from the Future of Audience and Revenue Study from AI-driven audience engagement and sales intelligence solutions provider Futuri, with SmithGeiger, reveal tectonic shifts in how Americans perceive, consume and pay for media content, as well as media executives’ predictions for the sector and confidence in their ability to meet emerging challenges. The study explored […]

After a year when marketing budgets have been significantly impacted by the global pandemic, mobile has proved to be one of the most resilient media. Marketers in APAC, are incorporating a mobile-first approach driven by increased opportunities to reach consumers by social and m-commerce, driving up digital advertising budgets in the region to $120 billion […]

Following a weekend of record-setting metrics, WWE delivered the most-viewed and highest-grossing SummerSlam PPV in the company’s history. The 34th SummerSlam event took place on August 21st at the Allegiant Stadium in Las Vegas in front of a capacity crowd, and saw both Becky Lynch and Brock Lesnar make their returns after long absences. Performance […]

After a bumper summer of sport, EE has revealed how customers used its mobile network to watch all the action, from Great Britain bringing home 65 medals from the Tokyo Olympics and Gareth Southgate’s England side reaching the Euro 2020 final, to the 2021 Grand Prix and Super Cup. Olympics – Some 90 per cent […]

Netflix and UNESCO (United Nations Educational, Scientific and Cultural Organization) have partnered to celebrate India’s rich cultural heritage. Over the next year, a series of short videos themed ‘One Country, Incredible Diversity’ will shine a light on India’s cultural journey, including monuments, living heritage, performing arts, social practices, rituals and festivals such as Dussehra, Diwali […]

Short form video-sharing platform TikTok is trialling a new vanishing clips feature similar to functions already available on Snapchat, Facebook and Instagram. TikTok Stories will allow users to see content posted by accounts they follow for 24 hours before they are deleted. It follows news that WhatsApp is rolling out a feature for users to […]

AccuWeather has announced it will launch a video streaming product later this summer branded AccuWeather NOW. The streaming offering will feature 24 hours of continuous daily programming, dedicated to all things weather, including extreme and natural events, global forecasts, climate and weather-related long- and short-form documentaries from across the US and around the world. “Our […]

Video game streaming is an industry that’s gone from strength to strength. Starting with the early days of YouTubers sharing clips of play with their own commentary and reactions, the arrival of Twitch in 2011 caused a boom in interest that continues to skyrocket. For many, it might be a hobby, but at the top […]

The BBC has acquired the hit US drama Gossip Girl, and will give the new sequel series its UK debut on BBC One and iPlayer later this year. BBC iPlayer will also be home to every episode of the pop culture classic Gossip Girl so far, offering viewers the chance to watch all six seasons […]

WWE is extending its localised digital productions into Australia with the launch of WWE Now Down Under, presented in partnership with Australian telco, MATE. Starting on May 6th, WWE Now Down Under will deliver original content tailored for WWE’s fanbase in Australia via YouTube and Facebook platforms, regional Instagram and Twitter channels, and WWE’s main […]