Basis and Mediaocean have announced an integration partnership to automate the entire media campaign process from start to finish. The industry’s leading advertising automation platform, Basis will connect with Mediaocean’s platforms, Prisma, Innovid, and Protected, to link media planning and activation to the enterprise media systems that agencies use to order, traffic, manage, measure, reconcile, […]
Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, has announced the launch of its Live Content Certification programme – an initiative designed to ensure seamless, reliable third-party ad serving and measurement in live streaming environments, including sports. Disney, Fox, NBCU and Paramount are the first publishers to start and […]
Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, has unveiled new AI agents alongside Innovid Orchestrator – a full-cycle AI orchestration superagent built to connect people, data, and technology across the advertising lifecycle. The launch introduces a suite of specialized AI agents that automate core advertising functions across creative, delivery, […]
Innovid, the independent software platform for the creation, delivery, measurement, and optimisation of advertising, now supports LinkedIn Connected TV Ads as a LinkedIn Marketing Partner for Campaign Management and Reporting & ROI. With this integration, advertisers can now activate LinkedIn’s CTV campaigns directly within Innovid’s Social Ads Manager—bringing professional-grade video advertising to the largest screen […]
Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, is one of the first ad tech partners to build on Meta’s newly released Threads API. The integration brings Threads ad support into Innovid’s Social Ads Manager, enabling marketers to activate the channel alongside other Meta properties. With more than 350 […]
Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising, has announced that its Social Automation solution is now generally available. The offering builds on Rules-Based Optimisation functionality developed by legacy Flashtalking and now positioned under Innovid to provide advertisers with more control, flexibility, and speed for managing campaigns across social […]
Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, has announced the release of its annual CTV Advertising Insights Report. Based on billions of video ad impressions served by Innovid in 2024, the report offers a look at the current state – and future trajectory – of CTV advertising. As […]
Mediaocean, a partner for omnichannel advertising, has announced that Innovid is the official name for its global ad tech business, following the merger with Flashtalking. Additionally, the company has introduced a new brand identity for Innovid. “Following last month’s merger, we moved quickly to establish a future-forward identity – one that unites our stakeholders behind […]
Mediaocean has closed its acquisition of Innovid, first announced in November 2024, and is now merging it with Flashtalking to create a “global, independent, omnichannel ad tech platform for the world’s top brands, agencies, and publishers”. By harnessing AI, automation, and a massive global dataset, the new entity aims to enhance end-to-end workflows, delivering more […]
Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising has announced the launch of Harmony Reach & Frequency for publishers, in partnership with Roku. Collaborating with Roku to address the challenges of frequency management from the supply side, the partnership aims to deliver value for advertisers through optimised incrementality and campaign effectiveness. […]