Research from Omdia presented at IBC 2025 in Amsterdam reveals a fundamental shift in the streaming media landscape, with major platforms moving from fierce competition to strategic collaboration in what Maria Rúa Aguete Head of M&E at Omdia called Streaming Love – a new era of partnerships between previously competitive giants. “The ‘Streaming Wars’ narrative […]

Research presented at IBC 2025 in Amsterdam reveals that YouTube has cemented its position as the number one video service across all devices, with consumption increasingly shifting to Connected TV environments. The findings show that in the US, more than 50 per cent of YouTube users now watch content on CTV  screens. “YouTube’s cross-platform strategy […]