Integral Ad Science (IAS), a specialist in digital media quality, has received the industry’s first accreditation for Connected TV (CTV) video viewable impressions from the Media Rating Council (MRC). Accreditation includes measurement of video-tracked ads, impressions, and related viewability metrics – including general invalid traffic detection – in CTV environments (applicable to certified traffic only). IAS […]
Integral Ad Science (IAS), a global player in digital media quality, has released its 2022 Media Quality Report, which found that mobile phone ad fraud in the UK maintained its low rate of 0.22 per cent, the same as 2021. Worldwide mobile ad fraud rates were essentially unchanged, down 0.01 percentage points, declining from 0.4 […]
Integral Ad Science (IAS), a player in digital media quality, has enhanced its partnership with YouTube to provide advertisers with brand safety and suitability measurement across the online video platform. Powered by cutting-edge, machine learning technology, IAS measurement will now deliver a more comprehensive analysis of video content on YouTube, providing marketers with even greater […]
Integral Ad Science, a player in digital media quality, has announced its Publisher Optimization solution is now available within the Amazon Publisher Services (APS) Connections Marketplace. APS is a suite of cloud services that helps publishers build, monetise, and grow their digital media business. IAS is now the first verification provider accessible within the APS […]
Integral Ad Science (IAS), a secialist in digital media quality, has announced the addition of a post-bid brand safety and suitability measurement solution to its ongoing partnership with TikTok. Through an integration with the IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK), IAS provides advertisers campaign insights into brand safety and brand suitability […]
Integral Ad Science (IAS), a specialist in digital media quality, has been selected by Netflix as a partner to provide transparency into advertising performance on the upcoming Netflix ad supported tier. Using IAS’s Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape […]
LG Ads Solutions, the connected TV and cross-screen advertising service, today announced three new executive appointments. Joining the team are Tony Marlow as Global Chief Marketing Officer, Barbie Brewer as Global Head of Human Resources, and Edward Wale, as Vice President, Europe. The new appointments will help fuel continued business momentum amidst strong growth in […]
Integral Ad Science (IAS), a global player in digital media quality, has released its 2022 Amplifying Media Quality in Digital Audio Report. In partnership with YouGov, a global public opinion and data company, IAS surveyed US digital media experts — including publishers, ad buyers, and adtech experts — on their expectations for digital advertising in […]
Spotify and Integral Ad Science (IAS) have announced a new partnership to establish a third-party brand safety solution for podcast advertisers. The companies will embark on an analysis to help the industry understand the tools and resources necessary to effectively deliver brand safety in podcasting and digital audio writ large. Ultimately, the firms intend to […]
Integral Ad Science (IAS), a global player in digital media quality, has announced its Control Panel, a suite of reporting and planning tools that Context Control customers can use as an added value. The new capabilities will enable customers to more clearly understand the value and return on investment (ROI) that IAS’s contextual targeting solution […]