Integral Ad Science (IAS), a global player in digital media quality, has released its 2022 Industry Pulse Report. Surveying over 200 US digital media experts, IAS found that mobile video growth, social media transparency and trust issues, and the emergence of digital audio are top considerations for advertisers. “2021 has been a year of record-setting […]
Integral Ad Science (IAS), a global player in digital media quality, has released research titled Perfecting Your Supply Path: The Expansion of SPO in Programmatic. The study uncovers critical challenges and opportunities as programmatic ad spending increases, plus how brands and agencies are approaching supply path optimisation (SPO) differently. “This report showcases that a fundamental […]
The digital ad industry reached a milestone accomplishment in its decade-long battle against ad fraud by holding invalid traffic (IVT), a key measure of such fraud, below 1 per cent in US supply chain channels where multiple participants had adopted the same high anti-fraud standards, according to a study released by the Trustworthy Accountability Group […]
Integral Ad Science (IAS), a global player in digital media quality, has been accredited by the Media Rating Council (MRC) for impression and viewability measurement and reporting of display and video ads across Facebook and Instagram. With the continued growth of social advertising, this latest accreditation underscores the valued measurement that IAS offers advertisers across […]
Integral Ad Science, a global player in digital media quality, has announced the global launch of IAS Signal, its new unified reporting platform that delivers the data and insights advertisers and publishers need to easily manage their digital campaigns. IAS Signal is the latest product innovation from IAS and incorporates several feature updates into one […]
Integral Ad Science (IAS) has released its Media Quality Report for H1 2021. The report, based on trillions of data events analysed each month worldwide, provides transparency into the performance and quality of UK digital media and advertising placements in the first half of 2021, alongside worldwide comparisons. The Media Quality Report highlights improvements across […]
Integral Ad Science, a global player in digital media quality, has announced the launch of its new brand safety solution for in-feed video ads on TikTok. Using proprietary technology that IAS specifically designed for social environments, the new brand safety offering gives marketers greater transparency and granular controls to ensure their ads appear next to […]
Integral Ad Science (IAS), a global player in digital media quality, has released The Context Effect, the company’s latest biometric research on the importance of context in advertising. Conducted with IAS and Neuro-Insight, a neuromarketing and neuroanalytics company, this study goes beyond traditional survey data on consumer preferences and examines brain activity in response to […]
Integral Ad Science (IAS) a global player in digital ad verification, has released research revealing that consumers prefer YouTube to all other ad-supported streaming services on Connected TV (CTV), while brand safety and suitability are also top of mind. Surveying over 1,000 US consumers, the report from IAS demonstrates that YouTube ranks as consumers’ top […]
Integral Ad Science (IAS), a global player in digital ad verification, has released its 2021 Industry Pulse Report. Surveying over 200 ad industry experts, IAS found that issues around digital video and connected TV, programmatic, and social rocketed to the top of the ad industry’s priority list. Based on the IAS 2021 Industry Pulse Report, […]