Integral Ad Science (IAS) has partnered with YouGov to survey digital media experts from both advertisers and publishers to understand their perspectives on media challenges lying ahead and opportunities they will seek to harness in 2024. The report highlights the key trends that are expected to shape the digital advertising industry in the next year. […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced an expansion of its measurement capabilities on YouTube. IAS will now offer its brand safety and suitability measurement product to advertisers for YouTube Shorts inventory, as part of its existing Total Media Quality for YouTube product suite. IAS will now provide additional, valuable […]
Integral Ad Science (IAS), a media measurement and optimisation platform, is expanding its Total Media Quality (TMQ) brand safety and suitability measurement product to TikTok in an additional 21 new markets for a total of over 50 markets. IAS says its coverage reflects the ever-growing popularity of TikTok worldwide and the continuing demand from marketers […]
Publica, a Connected TV (CTV) ad server owned by Integral Ad Science (IAS), has announced a partnership with music video network Vevo. This collaboration enables Vevo to improve their advertisers’ targeting capabilities, enhance their streamed content with a traditional TV-like viewing experience, and maximise CTV advertising revenue via the introduction of a programmatic unified auction […]
Integral Ad Science, a media measurement and optimisation platform, has announced a new Made for Advertising (MFA) AI-driven site detection and avoidance product. The company’s MFA site technology aims to improve transparency into advertiser campaign quality, identify where spend is being allocated, and inform optimisations to minimise waste on MFA sites. MFA sites are web […]
Integral Ad Science (IAS), a media measurement and optimisation platform, has announced the appointment of Sam Cox as Senior Vice President of Product Management, effective immediately. Based in New York City, Cox will oversee global product strategy and execution for the Programmatic & Optimisation Solutions product portfolio which includes industry-leading products such as Context Control, […]
Integral Ad Science, a media measurement and optimisation platform, has announced the expansion of their Total Media Quality for Google Video Partners (GVP) offering, providing brand safety and suitability measurement on GVP inventory, enabling advertisers to share their video ads on publisher websites and mobile apps beyond YouTube. GVP consists of publisher websites and mobile […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has rolled out ad measurement tools for Meta’s Facebook and Instagram Reels videos. Expanding a partnership that began in 2016, IAS will now provide viewability and invalid traffic measurement for Meta’s growing Reels video feed inventory so that advertisers can be assured that their ads […]
Integral Ad Science (IAS), a media measurement and optimisation platform, has announced the launch of its Quality Attention post-bid measurement product. Quality Attention combines IAS’s unique access to hundreds of billions of daily digital interactions with rigorous attention research to create a powerful way for marketers to get a greater impact from their advertising campaigns. […]
Integral Ad Science (IAS), a specialist in digital media quality, has announced a partnership expansion with TikTok, bringing its Total Media Quality brand safety and suitability measurement product to advertisers in 30 new markets. This expansion further cements IAS’s deep partnership with TikTok and adds to the seven countries where brand safety and suitability measurement […]