Advanced Television

IAS

IAS earns MRC Accreditation for impression measurement, viewability, IVT on Amazon Properties

Integral Ad Science (IAS), the media measurement and optimisation platform, today has received accreditation from the Media Rating Council (MRC) for its server-to-server (S2S) integration of Amazon DSP impressions, viewability, and invalid traffic (IVT) data into its digital advertising measurement platform. Brands and agencies are increasingly calling for independent and accredited measurement across all platforms, […]

November 13, 2025

IAS, Snap expand measurement partnership

Integral Ad Science (IAS) the media measurement and optimisation platform, has announced the expansion of its measurement partnership with Snap Inc. to give advertisers greater tools to validate and optimise ad effectiveness to drive value for their campaigns across Snapchat, including Sponsored Snaps. Advertisers can now leverage comprehensive third-party measurement for Viewability and Invalid Traffic […]

November 4, 2025

TikTok selects IAS for Brand Safety Measurement for TikTok Pangle advertisers

Integral Ad Science, the media measurement and optimisation platform, has announced it was integrated by TikTok Pangle to launch new Brand Safety Features, in addition to Viewability and Invalid Traffic (IVT) Measurement, for advertisers on TikTok Pangle, the ad network for TikTok for Business. TikTok Pangle totals over 380,000 global apps with a daily active […]

October 29, 2025

Publica expands partnership with Samsung Ads

Publica by IAS, the Connected TV ad server for publishers and smart TV manufacturers, has announced the next phase of its multi-year global partnership with Samsung Ads, the advertising division of Samsung Electronics. Through this collaboration, Publica enables Samsung Ads to enhance its ad-supported service offering with a seamless, TV-like viewer experience while monetising video […]

September 30, 2025

Novacap pays $1.9bn for IAS

Integral Ad Science (IAS), a media measurement and optimisation platform, has entered into a definitive agreement to be acquired by Novacap, a US private equity firm, in an all-cash transaction that values IAS at approximately $1.9 billion (€1.6bn). Under the terms of the agreement, Novacap will acquire all of the outstanding shares of IAS for […]

September 24, 2025

Goldvertise selects Publica by IAS as CTV ad server

Publica by IAS, the independent ad server purpose built for Connected TV (CTV), has announced that Goldvertise, a specialist in marketing moving image content including linear TV, CTV, and online video, has chosen Publica as an ad serving partner for CTV inventory in Germany and the wider DACH region. Goldvertise, formerly known as Goldbach Germany, […]

September 11, 2025

IAS, DoubleVerify AI-powered attention measurement for Snapchat

Integral Ad Science (IAS), media measurement and optimisation platform, today announced a partnership with Snap and Lumen Research to bring personalised attention measurement to Snapchat. Snap Attention Measurement will now allow advertisers to access social attention metrics directly and seamlessly, combining Lumen’s eye-tracking system with AI-powered media quality data from AIS to create a tailored […]

June 30, 2025

IAS, Lyft Media partnership

Integral Ad Science, the media measurement and optimisation platform, has announced a first-to-market partnership with Lyft enabling advertisers to validate the quality of their Lyft Media buys with IAS’s Viewability, Invalid Traffic (IVT) and Brand Safety Measurement, available now. As the first media quality measurement partner for Lyft Media, IAS is trusted to ride along […]

June 11, 2025

DoubleVerify, IAS partner with Impact Plus

DoubleVerify, software platform to verify media quality, optimise ad performance, has announced a partnership with Impact Plus, a sustainability technology company that empowers marketers to reduce the environmental footprint of their advertising. With this release, brands can leverage DV’s Emissions Measurement offering powered by Impact Plus, to understand and manage the carbon footprint of their […]

June 4, 2025

Report: Ad fraud on the rise

Integral Ad Science (IAS), the media measurement and optimisation platform, has released the 20th edition of its Media Quality Report (MQR). Capturing insights from over 280 billion digital interactions daily across the globe, the MQR provides advertisers and publishers with benchmarks across display and video ad formats on desktop, mobile web, mobile app and connected […]

May 21, 2025