Integral Ad Science (IAS), the media measurement and optimisation platform,has announced that Melissa Furze joined the company as Head of Data Science at IAS reporting to the Chief Technology Officer. Furze will lead the company’s global data science, AI, and analytics strategy, partnering with product, engineering, and the commercial teams to accelerate innovation, strengthen protection […]
Integral Ad Science (IAS) has announced IAS Agent, a new AI-powered assistant that helps customers activate campaigns faster, uncover deeper insights instantly, and optimise performance at scale. Powered by a comprehensive dataset—and backed by 15+ years of proprietary IAS insights—IAS Agent is intuitive by design, empowering any marketer to deliver the trusted intelligence brands rely […]
Integral Ad Science (IAS), a media measurement and optimisation platform, has published its 2026 Industry Pulse Report for the UK. The findings point to digital video, social platforms and mobile as central to next year’s media plans, with the industry addressing a sharp increase in AI-generated content and creator-led media, pointing to a complex media […]
Integral Ad Science (IAS), the media measurement and optimisation platform, today has received accreditation from the Media Rating Council (MRC) for its server-to-server (S2S) integration of Amazon DSP impressions, viewability, and invalid traffic (IVT) data into its digital advertising measurement platform. Brands and agencies are increasingly calling for independent and accredited measurement across all platforms, […]
Integral Ad Science (IAS) the media measurement and optimisation platform, has announced the expansion of its measurement partnership with Snap Inc. to give advertisers greater tools to validate and optimise ad effectiveness to drive value for their campaigns across Snapchat, including Sponsored Snaps. Advertisers can now leverage comprehensive third-party measurement for Viewability and Invalid Traffic […]
Integral Ad Science, the media measurement and optimisation platform, has announced it was integrated by TikTok Pangle to launch new Brand Safety Features, in addition to Viewability and Invalid Traffic (IVT) Measurement, for advertisers on TikTok Pangle, the ad network for TikTok for Business. TikTok Pangle totals over 380,000 global apps with a daily active […]
Publica by IAS, the Connected TV ad server for publishers and smart TV manufacturers, has announced the next phase of its multi-year global partnership with Samsung Ads, the advertising division of Samsung Electronics. Through this collaboration, Publica enables Samsung Ads to enhance its ad-supported service offering with a seamless, TV-like viewer experience while monetising video […]
Integral Ad Science (IAS), a media measurement and optimisation platform, has entered into a definitive agreement to be acquired by Novacap, a US private equity firm, in an all-cash transaction that values IAS at approximately $1.9 billion (€1.6bn). Under the terms of the agreement, Novacap will acquire all of the outstanding shares of IAS for […]
Publica by IAS, the independent ad server purpose built for Connected TV (CTV), has announced that Goldvertise, a specialist in marketing moving image content including linear TV, CTV, and online video, has chosen Publica as an ad serving partner for CTV inventory in Germany and the wider DACH region. Goldvertise, formerly known as Goldbach Germany, […]
Integral Ad Science (IAS), media measurement and optimisation platform, today announced a partnership with Snap and Lumen Research to bring personalised attention measurement to Snapchat. Snap Attention Measurement will now allow advertisers to access social attention metrics directly and seamlessly, combining Lumen’s eye-tracking system with AI-powered media quality data from AIS to create a tailored […]