TVSquared, a global player in cross-platform TV ad measurement, has announced its approved status as the latest organisation to join IAB Europe’s Transparency & Consent Framework (TCF). By joining the TCF, TVSquared provides ADvantage platform users with additional independent assurance that it operates to the highest standards of data protection across linear and OTT/CTV measurement. […]

IAB Europe, the European-level industry association for the digital advertising and marketing ecosystem, announced at its virtual Interact conference that digital advertising grew 6.3 per cent in 2020 to €69 billion. The positive growth figure comes after a challenging year with the impact of Covid-19. Typically, advertising markets react strongly to an economic downturn, but […]

Digital video advertising growth continues, and is expected to represent more than half (56 per cent) of total video spend projected in 2021. Connected TV (CTV) continues to outpace other formats and shows no signs of slowing down, according to IAB’s Video Ad Spend 2020 and Outlook for 2021 report, released at the IAB 2021 […]

As the world grapples with the ongoing ramifications of the Covid-19 pandemic, the digital advertising sector continues to show tremendous resilience. According to the newly-released IAB Internet Advertising Revenue Report, conducted by PwC, digital advertising revenues increased by 12.2 per cent in 2020 compared to 2019. “The second half of 2020 made up for the […]

IAB Europe, the European-level industry association for the digital advertising and marketing ecosystem, announced at its virtual Interact conference that digital advertising grew 12.3 per cent in 2019 to €64.8 billion, driven by strong growth in out-stream video, mobile and social spend. On average €4 billion has been added to the digital advertising market every […]