Frequency, the engine powering many of the world’s leading streaming television channels, has announced the launch of In-Scene Advertising, a new monetisation capability that brings contextually intelligent advertising formats directly into the viewing experience across Frequency’s distribution network. Launching with four ad experiences, L-Shape, Double Box, Picture-in-Picture, and Overlay, In-Scene Advertising creates new, premium advertising […]

Adform, the integrated advertising platform built for the agentic age, has announced an enhanced partnership with Adsquare, the real-world data platform for the outcomes era, to deliver an implementation of the Agentic Real-Time Framework (ARTF). Ushering in a new era of technological collaboration, this standardised and privacy-secure layer enables external players to bring their own […]

The Center for Industry Self-Regulation’s Institute for Responsible Influence, an initiative dedicated to advancing transparency, accountability, and trust in the US creator economy, has announced the launch of its Responsible Influence Certification Programme. The programme equips creators with tools to meet truth-in-advertising standards and supports brands and agencies in partnering with creators in ways that […]

Offscript Worldwide, the creator-led media company built on the foundation of REVOLT and expanded through brands including REVOLT Sports and 3BlackDot, have announced an expansion of its creator ecosystem at the 2026 IAB NewFronts. Representing more than 130 creators and producing over 150 creator-led series reaching more than 250 million subscribers on YouTube alone, Offscript […]

The Interactive Advertising Bureau (IAB) has released The Role of CAPI in Closing the Outcome Gap for CTV, an industry guide that defines how Conversion APIs (CAPI) can unlock the full performance potential of Connected TV (CTV). Designed for brands, agencies, publishers, and ad tech partners, the report explores how CAPIs can standardise measurement, enable […]