The Interactive Advertising Bureau (IAB) has released The Role of CAPI in Closing the Outcome Gap for CTV, an industry guide that defines how Conversion APIs (CAPI) can unlock the full performance potential of Connected TV (CTV). Designed for brands, agencies, publishers, and ad tech partners, the report explores how CAPIs can standardise measurement, enable […]
Advertisers facing a shifting economy are sharpening their focus according to IAB’s 2025 Outlook Study September Update: A Snapshot of the Latest Ad Spend Trends, Opportunities, and Strategies for Growth. Amid rising tariff concerns and macroeconomic headwinds, ad buyers expect to spend less in the second half of the year than originally projected, leading IAB […]
The digital advertising industry’s collaborative anti-fraud efforts have reduced losses due to Invalid Traffic (IVT), saving advertisers an estimated $10.8 billion (€9.8bn) in US display and video ad channels in 2023 – a 92 per cent reduction over the losses that would have occurred without those industry standards in place. Conducted by TAG in partnership […]
Synapse TV has announced their approved status as the latest Consent Management Platform to join IAB Europe’s Transparency and Consent Framework (TCF). As a result, the Synapse CMP may be used to collect consent on any FAST TV services on Freeview, Freely and other free-to-air platforms. TCF compliance now allows viewers to enjoy content while ensuring their privacy preferences are maintained. […]
Thanks to digital audio, according to eMarketer, the overall audio advertising market is set to expand. Consequently, marketers are expected to invest $17.6 billion (€16.2bn) in audio advertising this year, with that number projected to reach $18.4 billion by 2028. But, where are the ad dollars coming from to support this growth? To find out, […]
Advertisers are seeking out digital ad formats that capitalise on the engagement offered by the array of entertainment online, according to IAB’s Digital Adspend report for 2023, conducted with PwC. Spend on podcast ads grew by 23 per cent year-on-year, while connected TV (CTV) was up 21 per cent and social video continued to perform […]
Advertising trade body the IAB has released a follow up to its earlier podcast study, which found that US podcast ad revenues grew at a rate more than double the total digital advertising market overall. Part two of the study, U.S. Podcast Advertising Revenue Study 2023: Drivers, Strategies, and Tactics for Growth, reveals the drivers, […]
Aryel is the latest Ads Manager to join IAB Europe’s Transparency and Consent Framework (TCF) v2.2. The new registration strengthens Aryel’s advertising offerings by ensuring privacy, transparency, and data protection for its users in line with the most recent industry regulations. Launched in April 2018, the TCF is a cross-industry standard that facilitates compliance with […]
IABG Teleport, a provider of satellite communication solutions, and ABS, a global satellite operator, are celebrating the 7th anniversary of their successful and enduring strategic partnership. Since its inception, the collaboration between IABG Teleport and ABS has fostered innovation, reliability, and growth in the satellite communications industry. Over the past seven years, the partnership has […]
Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has announced that the eighth edition of its Quarterly Global FAST Report revealed a surge in CTV adoption rates across Brazil and Mexico, indicating a 94 per cent growth in CTV penetration in Brazil and a closely following 93 per cent […]