Parks Associates’ research finds US consumers are increasingly adopting ad-based video streaming service packages in order to save money on subscription fees. Ad-Based Streaming: Consumer Demand & Engagement, a study of 8,000 US internet households, examines why ad-based services are experiencing a surge in adoption, which services are the most popular, and household sentiment towards […]
NFL season officially kicked off in September to the delight of fans across the US, and attracted viewers by the millions. Nielsen’s September 2024 report of The Gauge revealed that NFL viewership for the month notably reflected audiences’ familiarisation with the cross-platform distribution of its games. This was most clearly indicated by the 12 per […]
Live TV streamers in the US are more satisfied than cable and satellite customers, according to the JD Power 2024 US Television Service Provider Satisfaction Study. Overall satisfaction for live TV streamers is 625 (on a 1,000-point scale) compared with 524 among cable and satellite customers. The biggest gap in satisfaction between live TV streaming […]
FinanceBuzz conducted a study analysing the monthly prices for both standard and premium streaming subscribers over the 20 years since the services were first launched. The study tracked the pricing changes of Hulu, Paramount+, Peacock, Max, Netflix, Prime Video and Apple TV+ in the US. It begins with Hulu’s launch in 2007, which did not […]
The subscription video on demand service revenue in Japan is expected to increase at a compound annual growth rate (CAGR) of 6.8 per cent from $4 billion (€3.6bn) in 2023 to $5.6 billion in 2028, driven by the strong growth in SVoD subscriptions and unique SVoD household penetration, and a steady rise in the average […]
Mometu, the free ad-supported streaming platform, is making waves with its latest social media campaign. Featuring cheeky slogans “We’re Not Hulu” and “We’re Not Netflix”, the new campaign makes a playful nod to popular subscription video services highlighting Mometu’s unique offering. The campaign is designed to attract attention and make audiences aware that Mometu is […]
The new Disney+, Hulu, Max Bundle from Disney Entertainment and Warner Bros Discovery, first announced in May, is now available in the US for purchase on any of the three streaming platforms’ websites. All qualifying new and existing subscribers can purchase the bundle for $16.99 (€15.64) per month with ads and $29.99 per month without […]
Disney+ has has announced that UK original series In Vogue: The 90s will premiere on September 13th with the first three episodes, followed by the second batch of three episodes on September 20th, available exclusively on Disney+ in the UK and Ireland, on Hulu in the US and select other countries on Disney+. The series […]
A study by Juniper Research, experts in the fintech and payments markets, forecasts that the global number of digital video subscriptions will grow by 14 per cent over the next five years; rising from 3.1 billion in 2024 to 3.5 billion in 2028. This slow growth can be attributed to subscription fatigue in developed markets. […]
ITV Studios and Hulu have closed a package deal that will see the first two seasons of Twofour’s queer dating series I Kissed a Boy premiere on the US streaming platform on June 15th as part of the streamer’s ‘Hulu Has Pride’ LGBTQ+ month-long celebration. Season 2 – I Kissed a Girl – will exclusively […]