Research from Roku, the streaming specialist, and Horizon Futures Group shows FAST is reshaping how viewers engage with content in a new, cable-like experience and what this means for advertisers. The study, based on Roku’s proprietary viewership data spanning 90 million households alongside surveys of 1,500 streamers, shows that adoption of FAST has increased dramatically […]

Nearly two-thirds (64 per cent) of consumers with smart homes agree that having smart devices has vastly improved their quality of life, according to the State of Media, Entertainment & Tech: Subscriptions 2025 report from Horowitz. Another 60 per cent of smart device owners look forward to adding even more smart devices in the near […]

US mobile providers such as T-Mobile, AT&T and Verizon have been aggressively rolling out 5G home internet (also known as FWA, or fixed wireless access) over the past year. Penetration of the service has now reached 12 per cent, and more than half (56 per cent) of non-FWA subscribers are likely to consider the service […]

The availability of culturally relevant content plays a major role in which platforms and services Black TV content viewers decide to use, according to Horowitz Research’s annual report, FOCUS Black Volume I: Subscriptions 2024. The report, which tracks the evolution of the pay and free TV, streaming, internet and mobile environment among Black Americans, finds […]

Research firm Horowitz has released the findings from State of Media, Entertainment, and Tech: Disruptions 2023, which looks at US consumer attitudes towards and adoption of new disruptive technologies, including 5G wireless home Internet. 5G wireless home Internet has become available in more and more markets across the United States in the past two years, […]

Findings from research firm Horowitz’s study, FOCUS Asian: State of Consumer Engagement 2022, indicate that only 34 per cent of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community. They are much less likely than their Black (45 per cent) and Latinx (44 […]

As the US celebrates Juneteenth for the second time as a national holiday, it’s an opportunity for corporate America to think about ways in which they can make meaningful contributions to closing racial divides and equity gaps that exist for Black Americans, notes Horowitz Research. Over the past couple of years, there’s been a growing […]

As traditional cable and satellite providers struggle to retain customers in the highly competitive and increasingly fragmented streaming media ecosystem, Black audiences—loyal cable and satellite customers—are increasingly opting to cut the cord, a new Horowitz study finds. Though Black households were shedding cable at a slower rate as compared to the overall market, the Horowitz […]

In the post-pandemic viewing and streaming media ecosystem, Latinx viewership continues to reflect the broad range of contemporary US Latinx identities and household demographics. According to a Horowitz Research survey, demand is ever-expanding for new, high-quality Spanish-language content on par with English-language content among individuals and families with identities ranging from Hispanic to Afro-Latino/a/x and […]

As the US continues to emerge and adjust to post-pandemic life, it is evident that the growth and disruption of the streaming revolution continues at pace, according to a Horowitz Research survey of content viewers nationwide. The data show that streaming now supplants MVPD services in penetration and is closing in on time spent by […]