Advanced Television

HBO Max

Forecast: W Europe to add 73m SVoD subs

Western Europe will have 238 million SVoD subscriptions by 2027, up from 165 million by end-2021, according to the Western Europe SVOD Forecasts report from analyst firm Digital TV Research. Six US-based platforms will account for 81 per cent of all SVoD subscriptions by 2027. Netflix will have 62 million subscribers by 2027 – 3 […]

September 12, 2022

Forecast: E European SVoD revenues at $2.9bn by 2027

Eastern European SVoD revenues will reach $2.95 billion (€2.94bn) by 2027 – up from $1.60 billion in 2021, according to the Eastern Europe SVOD Forecasts report from analysis firm Digital TV Research. Poland will be the only country to generate more than $1 billion by 2027. “Excluding Russia and Ukraine – no mean feat considering […]

September 5, 2022

Primetime Account IQ from Adobe

Digital experience specialist Adobe has launched Adobe Primetime Account IQ aimed at enabling video streaming services to identify and understand credential sharing activity, measure the impact of applying actions, and effectively monetise subscriber behaviour. Adobe notes that nearly four in 10 Americans are using someone else’s streaming account and 29 per cent of all D2C […]

August 23, 2022By Colin Mann

Nielsen: Streaming viewing passes cable

Nielsen has revealed that streaming usage surpassed cable in July to claim the largest share of US television viewing for the first time, according to The Gauge, Nielsen’s monthly total TV and streaming snapshot. Streaming represented a record 34.8 per cent share of total television consumption, while cable and broadcast came in at 34.4 per […]

August 19, 2022

Forecast: Africa SVoD subs to triple by 2027

Africa will have 13.64 million paying SVoD subscriptions by 2027, up from 4.9 million at end-2021, according to the Africa SVOD Forecasts report from analyst firm Digital TV Research. Only 6.6 per cent of TV households will pay for at least one subscription by 2027 – up from 3.9 per cent at end-2021. “As well […]

August 18, 2022

WBD axes 70 HBO staff

Warner Bros Discovery (WBD) has laid off around 70 workers at HBO and the HBO Max streaming service – equating to 14 per cent of the workforce. Unscripted and live-action family programming for HBO Max, the streaming service, were most affected according to a report in The New York Times. Other cuts impacted HBO Max’s […]

August 16, 2022

KPN, HBO Max collaboration

Customers of Dutch multiplay telco KPN will soon be able to watch entertainment from SVoD service HBO Max through their services thanks to a multi-year collaboration. From September 2022, KPN customers can add an HBO Max subscription to their KPN Internet, TV or Mobile subscription – making the streaming service available to 3.6 million Dutch […]

August 15, 2022

Report: Why HBO Max viewers are most satisfied with its AVoD service

Which ad-supported streaming services are viewers most satisfied with? A new Whip Media report, which included survey responses from about 2,500 US viewers, looked at that question. In particular, viewers were most satisfied with HBO Max’s ad-supported experience. Meanwhile, Hulu’s experience – due to a high level of viewer annoyance with their ads, left something […]

August 12, 2022

WBD names Germany management team

Hannes Heyelmann, who was named EVP and General Manager of Warner Bros Discovery Germany, Switzerland and Austria in June, has unveiled his management team. “In the past few weeks I have been working on the future strategy for Warner Bros Discovery in Germany, Switzerland and Austria, including the formation of the management team for our […]

August 10, 2022

S&P: WBD outlook remains positive

Credit ratings agency S&P Global Ratings has confirmed its positive outlook on Warner Bros Discovery (WBD; BBB-/positive/A-3) is unchanged after the company reported its first quarterly results post-merger and lowered its 2022 and 2023 EBITDA guidance. “A positive outlook implies a 33 per cent chance we will raise the ratings, but also up to a […]

August 10, 2022