Digital experience specialist Adobe has launched Adobe Primetime Account IQ aimed at enabling video streaming services to identify and understand credential sharing activity, measure the impact of applying actions, and effectively monetise subscriber behaviour. Adobe notes that nearly four in 10 Americans are using someone else’s streaming account and 29 per cent of all D2C […]

Nielsen has revealed that streaming usage surpassed cable in July to claim the largest share of US television viewing for the first time, according to The Gauge, Nielsen’s monthly total TV and streaming snapshot. Streaming represented a record 34.8 per cent share of total television consumption, while cable and broadcast came in at 34.4 per […]

Africa will have 13.64 million paying SVoD subscriptions by 2027, up from 4.9 million at end-2021, according to the Africa SVOD Forecasts report from analyst firm Digital TV Research. Only 6.6 per cent of TV households will pay for at least one subscription by 2027 – up from 3.9 per cent at end-2021. “As well […]

Warner Bros Discovery (WBD) has laid off around 70 workers at HBO and the HBO Max streaming service – equating to 14 per cent of the workforce. Unscripted and live-action family programming for HBO Max, the streaming service, were most affected according to a report in The New York Times. Other cuts impacted HBO Max’s […]

Customers of Dutch multiplay telco KPN will soon be able to watch entertainment from SVoD service HBO Max through their services thanks to a multi-year collaboration. From September 2022, KPN customers can add an HBO Max subscription to their KPN Internet, TV or Mobile subscription – making the streaming service available to 3.6 million Dutch […]

Which ad-supported streaming services are viewers most satisfied with? A new Whip Media report, which included survey responses from about 2,500 US viewers, looked at that question. In particular, viewers were most satisfied with HBO Max’s ad-supported experience. Meanwhile, Hulu’s experience – due to a high level of viewer annoyance with their ads, left something […]

Hannes Heyelmann, who was named EVP and General Manager of Warner Bros Discovery Germany, Switzerland and Austria in June, has unveiled his management team. “In the past few weeks I have been working on the future strategy for Warner Bros Discovery in Germany, Switzerland and Austria, including the formation of the management team for our […]

Credit ratings agency S&P Global Ratings has confirmed its positive outlook on Warner Bros Discovery (WBD; BBB-/positive/A-3) is unchanged after the company reported its first quarterly results post-merger and lowered its 2022 and 2023 EBITDA guidance. “A positive outlook implies a 33 per cent chance we will raise the ratings, but also up to a […]

SVoD service HBO Max has completed the roll out of a new user experience on desktop, iOS and Android mobile devices, and Amazon Fire tablets, where available globally. The re-platformed app delivers highly requested new features from HBO Max fans and marks the conclusion of moving all HBO Max apps to a new, more performant […]

Warner Bros Discovery has revealed further details about its plan to combine SVoD services HBO Max and Discovery+ into one offering. Speaking during the company’s Q2 analyst call, executives said a merged version of the two SVoD services would begin to roll out in the US in the summer of 2023 and expand to other […]