A report by Gracenote, the content data business unit of Nielsen, highlights a significant opportunity for car manufacturers to provide consumers easy access to entertainment content across a range of services and types. By optimising the native in-car infotainment experiences people want, auto brands can gain the power to influence decision-making and drive more revenue. […]
A report from Gracenote, the content data business unit of Nielsen, identifies a misalignment in connected TV (CTV) advertising: While marketers are prioritising top-of-the-funnel brand building objectives for their CTV campaigns, in practice, many are employing targeting tactics better suited to reaching smaller audience segments with precision. Current reliance on user- and audience-based targeting is […]
Index Exchange, the independent supply-side platforms (SSPs), and Gracenote, the content data business unit of Nielsen, have announced the industry’s first SSP integration of Gracenote contextual intelligence. The collaboration also makes Index the first SSP to embed Gracenote’s brand safety segments and granular Do-Not-Air (DNA) controls directly into its platform. A number of major publishers […]
Gracenote, the content data business unit of Nielsen, has announced the launch of a new product enabling TV platforms to deliver next-generation user experiences leveraging powerful Large Language Models (LLMs) and Gracenote entertainment data. The Gracenote Model Context Protocol (MCP) Server connects LLMs to Gracenote’s continually updated knowledge base and validates, corrects and enriches responses […]
Gracenote, the content data business unit of Nielsen, has expanded its Data Hub resource to include insights on nearly 1,850 active FAST channels for an understanding of global streaming trends and the programmes that keep audiences engaged. According to analysis of Gracenote’s global video dataset, the number of FAST channels grew nearly 14 per cent […]
Gracenote, the content data business unit of Nielsen, has announced the appointment of Ryan Moore to the new role of Chief Business Officer for Gracenote, effective immediately. Moore will lead all go-to-market activities designed to drive growth and capitalise on near- and long-term opportunities in the rapidly evolving media landscape. He will oversee Gracenote’s global […]
Gracenote, the content data business unit of Nielsen, is helping brands gain confidence in CTV as an advertising channel through new business intelligence, market data and real-world campaign findings captured in a new contextual advertising report. Available now, the resource delivers actionable insights enabling brands to overcome the lack of transparency that hampers confidence in […]
Gracenote, the content data business unit of Nielsen, has reported quarter-over-quarter growth in available programming on Prime Video, Apple TV+, Disney+, Netflix and Paramount+, the top global SVoD services. The total number of unique TV, movie and sports titles offered by these services increased approximately by 4,500, or 5 per cent, from February to May […]
Gracenote, the content data business unit of Nielsen, is helping automakers transform their vehicles into sports destinations by aggregating sports-centric radio, podcast and related content. With Gracenote Nexus Auto, OEMs can seamlessly deliver hyper-personalised sports experiences that facilitate access across different platforms and content types. Today, sports programming is highly fragmented based on rights ownership […]
Gracenote, the content data business unit of Nielsen, has released a report providing data and insights on the changing state of free ad-supported streaming television (FAST) for distribution platforms and advertisers seeking to monetise consumer engagement with FAST programming. The report delves into the number of active FAST channels in key markets, the amount of […]