Cadent, the independent platform for advanced TV advertising, has announced a new integration with Google Cloud, using next-generation clean room technologies to securely activate audiences across screens. The partnership will expand Cadent’s integrations across the advanced TV ecosystem, creating new opportunities for advertisers at a time when anti-tracking changes and channel fragmentation are making it […]
Last year at Google I/O, the company previewed Immersive Stream for XR, which leverages Google Cloud GPUs to host, render, and stream photorealistic experiences to millions of mobile devices. Google has announced that the service is now generally available for Google Cloud customers. With Immersive Stream for XR, users don’t need powerful hardware or a […]
ViewLift, an OTT and streaming technology solutions company, has announced a unique approach for its clients: the easy ability to utilise any major cloud provider or use multiple clouds, with just a click in ViewLift’s back-end. ViewLift will now integrate its technology stack through a new partnership with Google Cloud and offer organisations a multi-cloud […]
Kantar, the marketing data and analytics company, has released its latest Worldpanel ComTech OS Smartphone data. Kantar’s Global OS study uncovers the following behaviours within the Smartphone market between September and December 2022: Google Pixel secures a record global sales quarter Between September and December 2022, Smartphone ownership grew by +2 per cent which saw […]
The US Department of Justice has hit Google in an antitrust claim over its alleged advertising domination. The lawsuit was lodged January 24th in the Eastern District of Virginia, and aims to have Google’s dominance in the online ad marketplace broken up by having a court compel the company to divest its Google Ad Manager […]
Set Top Box (STB) Operating System (OS) selection, design and deployment, is being impacted by the increasing importance of streaming, intensifying market competition and rising consumer desire for a better user experience, according to a report. Independently researched and produced by Caretta Research and sponsored by connected TV technology experts iWedia, part of the ZEGi […]
Alphabet, owner of Google, has announced it will cut 12,000 jobs, in the latest round of mass redundancies to hit the tech industry. Google and Alphabet CEO Sundar Pichai said he took “full responsibility” for the cuts, in an internal email. The cuts will affect some 6 per cent of Alphabet’s workforce globally, in teams […]
The UK House of Commons Digital, Culture, Media, and Sport Committee is to question representatives from Amazon and Google about the future of their smart devices and data protection. The Committee is expected to ask about the level of data collected by devices and cybersecurity, which the Government has said “continues to be an afterthought […]
The National Football League has announced a multi-year agreement with Google granting YouTube TV and YouTube Primetime Channels the right exclusively to distribute NFL Sunday Ticket to consumers in the US starting with the 2023 NFL season. According to the NFL, the strategic partnership will provide fans greater access to NFL Sunday Ticket while tapping […]
Data insights from the Plume Cloud reveal that broadband network performance is improving, the number of cyber threats is growing exponentially, and Google wins the battle of the brands with households adding more connected devices than Apple. Plume IQ examines the major trends in Plume-powered smart homes in 2022 (November 1st 2021 to November 30th) […]