ITV is leveraging Magnite’s streamr.ai technology as the basis of its new ITV GenAI Ads Manager production service to make it easier for SMEs to create their own advertising of a high enough creative threshold to run across ITV’s broadcast and streaming platforms. Following the expansion of ITV’s commercial creative production service to include the […]
According to a research report from the IoT analyst firm Berg Insight, the Generative AI (GenAI) market grew substantially in 2024, experiencing triple-digit-growth rates in all three major segments spanning GenAI hardware, foundation models and development platforms. The market value for foundation models reached an estimated $4.1 billion (€3.5bn), excluding end-user applications such as ChatGPT. […]
Netflix has used artificial intelligence (AI) in one of its TV shows for the first time. Netflix Co-CEO Ted Sarandos, speaking to investors during the company’s quarterly earnings call, said AI would make films and programmes cheaper and of better quality. The Argentinian science fiction series, El Eternauta (The Eternaut). uses generative AI footage. “We […]
Remember Deep Blue, the IBM computer that beat a Grandmaster at chess? Sometimes seen as the moment Artificial Intelligence entered the public consciousness? These days, it is front and centre in both the tech and the creative industries. Uniquely, you can find protagonists in both who regard it as humankind’s next great step, and those […]
Lux Aeterna, in collaboration with UK Screen Alliance, has explored the ethical and intellectual property challenges of generative AI in visual effects (VFX). To mark World VFX Day on December 6th and 8th, a panel featuring Lux Aeterna’s Creative Technologist James Pollock, UK Screen Alliance CEO Neil Hatton, and Dr Cobus Jooste, Senior Lecturer in […]
The telco industry is leading the way in generative AI (GenAI) adoption, according to a study of global senior key decision makers including in the UK & Ireland. The study, conducted earlier this year by Coleman Parkes Research and commissioned by SAS, surveyed 1,600 GenAI strategy and data analytics decision-makers globally to pulse check major areas […]
ITV is launching two new TV commercials which have been created using Generative AI as part of an expanded commercial creative production service to encourage Small and medium-sized enterprises (SMEs) to consider TV advertising. An AI-created advert by Swansea based travel company Travel House (pictured), which has branches across South Wales, will launch on September […]
Aryel, the Italian AdTech scale-up specialising in augmented reality, today announced the launch of Sonar, its new Generative AI (GenAI)-powered solution to help media planners optimise budgets and generate highly personalised advertisements. With the help of Generative AI, Sonar creates media investment strategies based on the campaign’s strategic goals provided through prompts. The tool identifies […]
Ateliere Creative Technologies, a GenAI media software solutions company, has announced a new headless Application Programming Interface (API) offering that empowers enterprises to harness the full power of the market-leading, cloud-native media supply chain platform Ateliere Connect without relying on Connect’s user interface. By providing direct API access, customers can integrate the Ateliere platform with […]
Ofcom research has found that 43 per cent of people aged 16+ say they have seen at least one deepfake online in the last six months – rising to 50 per cent among children aged 8-15. Among adults who say they have seen deepfake content, one in seven (14 per cent) say they have seen […]