Insight TV, the millennial and gen-z focused channel operator and content producer, has announced the launch of three FAST (Free Ad Supported Television) channels on sports-first live TV streaming platform FuboTV across the US and Canada. Insight TV and FuboTV will strengthen their partnership by adding INFAST (Lifestyle), INTROUBLE (Action & sports) and INWONDER (Science […]
Environmental apathy, customisable avatars, and a new way of using the internet are the major consumer trends to watch in 2023, according to a report by GWI. The annual Connecting the Dots report reveals the shift in consumer behaviours online and what can be expected in 2023 as a result. The report represents more than […]
Generation Z, defined as 16 to 24s, is forecasted to spend 13 hours consuming media per day in 2023, slightly behind their 25 to 34 counterparts, according to the Global Ad Trends report: Finding Gen Z by WARC Media. From broadcast radio to podcasts, online TV/streaming to linear TV, it’s forecasted at least 40 minutes will […]
Samba TV, a provider of television technology and omniscreen advertising and analytics, has announced findings from a survey conducted in tandem with global research firm HarrisX. The survey of more than 2,300 US adults who are registered to vote in November offers a window into the future of political engagement. In both ten key battleground […]
WARC analysis has found that Generation Z is the most digital generation to date, spending two-thirds (67.7 per cent) of total media time with digital channels, higher than any other age group. Gen Z is commonly defined as those aged between 13 and 25, although this report, titled WARC Global Ad Trends: Finding Gen Z, […]
Subscription gifting is primed to soar for the holidays. According to a survey conducted by Recurly, a subscription management and billing platform, this holiday season will be big for businesses with gift subscriptions, with 63 per cent of consumers reporting they would consider giving subscriptions as a gift and 70 per cent interested in receiving […]
Findings from a study by real-time engagement API platform Agora that examines how Gen Z consumers are engaging with brands that use interactive live video through their own platforms or via third-party apps, such as TikTok, Twitch and Instagram, suggest that Gen Z wants brands to use more interactive live streaming. Interactive live video includes […]
A survey of 16- to 40-year-olds shows that members of the Gen Z and Millennial generations are active consumers of news and information, with nearly a third of them willing to pay for it. But their relationship with the news is complex — their trust in the press is low, many are experiencing digital fatigue, […]
Sports fans are eager to play a role in creating content and new video-based social media platforms are proving popular with them, according to data from Nielsen. Worldwide usage of TikTok and Twitch for sports news and content grew by 30 per cent and 21 per cent, respectively, between April 2020 and August 2021. This follows a […]
Research reveals that teenagers back increased curbs on the internet, and fear their voices are not being heard in the discussion around the Online Safety Bill. After the draft Bill was scrutinised in Parliament this week, connectivity provider TalkTalk has teamed up with its partner Internet Matters – online safety and wellbeing experts – to […]