Samba TV, a provider of TV technology for audience data and omniscreen measurement. has released its 2024 Guide to Targeting Gen Z. With $450 billion in spending power, Gen Z consumers have become a key target for advertisers across all verticals. As this audience gets older and gains more spending power, they are showing to […]

Data from consumer research company GWI reveals that broadcast TV is still central to Brits’ media consumption, with nearly two-thirds (64 per cent) of TV viewing time spent on live TV, rather than online streaming (36 per cent). Despite the rise of streaming platforms over the years, GWI’s 2024 Global Media Landscape Report shows the […]

Ad-supported streaming service Tubi has released findings from The Stream 2024: Streaming Insights for Marketers. In this year’s report, Tubi, who partnered with The Harris Poll to conduct the research, provides a deep dive intoA the behaviours and preferences of today’s streamers to help inform marketing strategies. “Viewers love Tubi because we provide frictionless access […]

BT Group research reveals how tech-savvy over-65s are making an average of £650-a-year monetising their traditional skills online. While Gen Z (18-24 year-olds) might be better known for online side hustles, over-65s are knitting, sewing and baking their way to spare cash, often marrying a lifetime of expertise with digital skills to gain followers and […]

As the first native smartphone generation, Gen Z consumers are entertainment omnivores. Their handheld devices allow them immediate access to a wealth of platforms and content and they are taking full advantage. The latest 2023 results of Hub  Entertainment Research’s annual Video Redefined survey shows that unlike their older counterparts for whom TV and movies […]

Marigold, a martech specialist focused on delivering relationship marketing solutions, has released the 2024 Marigold Global Consumer Trends Index Report, which offers insights into relationship marketing for the year ahead. Based on surveys conducted by Econsultancy across nearly 10,400 consumers worldwide, the report examines consumer attitudes and generational differences in personalisation, privacy, messaging, advertising and […]

The Consumer Technology Association (CTA) expects consumer tech retail revenues to increase 2.8 per cent in 2024, with TV unit sales are forecast to rise just 1 per cent this year. After two years of down trending, US consumer technology spending is expected to return to growth in 2024, the CTA says in its latest […]

With Christmas Daty approaching, and the cost of entertaining guests set to be more expensive than last year, research from Virgin Media O2 reveals that more than half (53 per cent) of Gen Z would expect friends and family to contribute towards celebrations for the big day. Whilst Gen Z top the list of those […]

Vizrt, a specialist in real-time graphics and live production solutions for content creators, has released research signifying a shift in the viewing habits of Gen Z when it comes to news consumption.   As the first generation born into a fully digital world, this age group according to a new global study is no longer […]

A poll of 1,000 adults aged 18 to 35 found almost a third (32 per cent) still have their phone bill paid for by their parents, while 35 per cent also use their logins to TV streaming services. Other bills paid for by the bank of mum and dad include utility bills (30 per cent), […]