The fusion of OTT (over-the-top) video streaming and programmatic advertising is revolutionising how iGaming operators engage with their audiences in the UK. Real-Time Bidding (RTB) is at the core of this transformation, allowing operators to bid dynamically for advertising space on live streaming platforms. This article delves deep into the complete tech stack behind this […]
DAZN, the sports streaming platform, has announced a multi-year agreement with the Islamic Solidarity Games, granting DAZN the rights to broadcast the 2025 and 2029 editions of this multi-sport event to fans worldwide. DAZN will broadcast all events from the Islamic Solidarity Games live and free-to-view, with coverage offered in English and Arabic. The Riyadh […]
As streaming and gaming platforms continue to evolve, blockchain is gaining traction as an infrastructure layer for payments, verification and more transparent audience tracking. Some broadcasters and entertainment-brands are testing decentralised tools to protect data, streamline payouts and engage global audiences. Expanding the Digital Entertainment Economy Across the wider entertainment landscape, blockchain is doing more […]
The way audiences consume entertainment has changed massively over the last decade. Gone are the days when viewers were tethered to broadcast schedules or limited by physical media. Today the expectation is clear: entertainment should be instant, accessible and personalised. This cultural shift is being driven by two major factors: streaming platforms and online gaming […]
LG Electronics and Ubisoft are collaborating for the upcoming launch of the music-based dance video game, Just Dance Now, on LG Smart TVs. The game will be available from December through the LG Gaming Portal in North America and Europe. With over 135 million players worldwide, Just Dance Now offers dynamic choreography of hundreds of […]
ReedPop has announced that MCM London Comic Con in May 2026, after a successful October show this past weekend. Tickets are available now. Returning to Excel London from May 22nd to 24th, the show will host a huge range of experiences for fans of film, TV, games, comics, and much more. Attendees will find all […]
Frameplay, an in-game advertising specialist, has released research with Happydemics demonstrating in-game advertising’s superior performance versus traditional digital channels. The analysis draws from 173 in-game campaigns, part of Happydemics’ 7,000+ brand lift studies since 2021. Frameplay represents nearly 90 studies, including 40 in 2024. The research reveals in-game advertising achieves the highest ad recall at […]
The free-to-play industry reached $117.7 billion in 2024 and is on its way to reaching $141.5 billion by 2030. Free games currently generate more revenue than ever-paid games. This paradox reframes the value creation process within developers’ minds. Sites such as bizbet have noted this turn closely, seeing trends in player behaviour and monetisation beyond […]
This article explores the technological foundations of Toshi.bet, a decentralised betting platform. We’ll delve into the blockchain technology that ensures transparency and security, smart contracts that automate betting processes, and innovative features that enhance the user experience. It will also address challenges and future developments in the field of decentralised betting. Blockchain Foundation: Trust and […]
KPIT Technologies, a specialist in software-defined vehicle development, has acquired a majority stake in N-Dream AG, the company behind AirConsole. KPIT, which previously held a 26 per cent share, will increase its ownership to nearly 90 per cent. This is pursuant to the disclosures to Securities and Exchanges Board of India made by KPIT Technologies. […]