Social media pioneer Facebook has withstood the changing tides of digital global advertising for more than two decades. Still reigning with advertising revenue set to top $100 billion (€95.2bn) this year, and a global advertising audience of 2.2 billion, Facebook is both the most-populous and best-monetised social media platform in the world, according to a […]
Cloudflare, the connectivity cloud company, has published its fifth annual Year in Review, exploring global Internet insights and security trends during 2024, accompanied by a deeper dive on the most popular Internet services. Cloudflare’s 2024 Year in Review underscores how every year, as more people and devices connect to the Internet, global traffic surges (up […]
A study from WARC, the specialists in marketing effectiveness, forecasts that global advertising spend is on course to grow 10.7 per cent this year to a total of $1.08 trillion (€1.71tn) – the strongest growth rate in six years and the largest absolute rise on record if the post-Covid recovery of 2021 (+27.9 per cent […]
Boomers are the world’s wealthiest generation, however, brands are failing to keep up with their increasingly digital media habits, according to WARC Media’s latest Global Advertising Trends report, Baby Boomers’ big digital shift. Boomers, defined for this report as adults born between 1946 and 1964 (ie those aged between 60 and 78 today), do not […]
The use of video on social media has significantly increased in Sweden. Unlike traditional media, the content is dominated by short clips presented in endless feeds, according to Mediavision’s latest analysis of video on social media. Platforms like Facebook, Instagram and YouTube offer similar formats, but TikTok has emerged as a leading player in the […]
Meta, owner of Facebook and Instagram, has unveiled Orion, its new AR glasses, which it says “bridges the physical and virtual worlds, putting people at the centere so they can be more present, connected and empowered in the world”. Showcased by Meta CEO Mark Zuckerberg during the company’s annual Connect conference, the Orion glasses enable […]
Channel 4 Sales’ Social Branded Ents team is launching a new social series dedicated to celebrating Ireland’s warmth and hospitality in a new collaboration with Tourism Ireland, for their second partnership in the last two years. After Stand Up Road Trip – a series launched in 2023 featuring comedians Suzi Ruffell and Seán Burke – the […]
Television is no longer the single main source of news for UK adults, as Ofcom research shows online sites and apps are now as popular as TV news for the first time. TV has been considered the leading source of UK news since the 1960s, when widespread set ownership saw it overtake radio and newspapers. […]
LBG Media is a UK-based multi-channel digital entertainment business, with a massive global audience. It claims an audience reach of more than 1 billion and enjoyed 128 billion views last year thanks to its LADbible, SPORTbible, and Unilad series of sites. LBG says it is now the world’s all-time “most viewed and engaged publisher on […]
Nielsen has released a study on media consumption in Germany. The report looks at the current trends in usage habits across video, TV and audio, as well as social media platforms, trust in advertising and trust in news reporting.The report reveals a significant shift in German viewing habits with the use of streaming services being […]