DoubleVerify, a software platform to verify media quality, optimise ad performance, and prove campaign outcomes, has announced the expansion of its post-bid brand suitability measurement across thirty unique content-level categories on Meta’s Facebook and Instagram Feeds and Reels. These categories, developed as part of DV’s client-focused innovation strategy, offer advertisers deeper transparency and insight into […]

Social video continues to expand rapidly across the Nordic region, reports Mediavision. This spring, more than seven million people aged 15-74 consumed social video on an average day – an approximate 30 per cent rise compared to spring 2024. Facebook and Instagram maintain the highest daily reach in the Nordics, closely followed by TikTok, all […]

DoubleVerify, a software platform for digital media measurement, data and analytics, announced the launch of content-level controls for Meta’s Facebook & Instagram Feed and Reels – expanding the company’s footprint of independent brand suitability and media performance tools. This release will allow advertisers to avoid content they deem unsuitable before their ads are served, enhancing […]

Meltwater, a specialist in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2025, their latest annual report on social media and digital trends worldwide. Digital 2025 shows that AI’s momentum is accelerating, social media is increasingly important for brand discovery, and ad spend has increased significantly across digital, social […]

Young people (15–24-year-olds) in Sweden spend an average 55 minutes per day watching videos on social media. This accounts for nearly half of all online video consumption for this group. This finding is presented by Mediavision in its third-quarter analysis of the Swedish TV & streaming market. Social video is available on platforms such as […]

Social media pioneer Facebook has withstood the changing tides of digital global advertising for more than two decades. Still reigning with advertising revenue set to top $100 billion (€95.2bn) this year, and a global advertising audience of 2.2 billion, Facebook is both the most-populous and best-monetised social media platform in the world, according to a […]

Cloudflare, the connectivity cloud company, has published its fifth annual Year in Review, exploring global Internet insights and security trends during 2024, accompanied by a deeper dive on the most popular Internet services. Cloudflare’s 2024 Year in Review underscores how every year, as more people and devices connect to the Internet, global traffic surges (up […]

A study from WARC, the specialists in marketing effectiveness, forecasts that global advertising spend is on course to grow 10.7 per cent this year to a total of $1.08 trillion (€1.71tn) – the strongest growth rate in six years and the largest absolute rise on record if the post-Covid recovery of 2021 (+27.9 per cent […]