Online news sources – particularly social media sites and apps – are the dominant means by which younger people in the UK access news, meaning their direct relationships with traditional news brands are weakening, UK comms regulator Ofcom has found. Ofcom’s News Consumption in the UK 2022/23 report reveals that older teens and young adults […]
Ahead of the FIFA Women’s World Cup in Australia & New Zealand, research has revealed the extent to which interest in women’s football has grown in the four years since the 2019 tournament in France. The worldwide study commissioned by WSC Sports – a provider of AI-driven sports content – surveyed over 14,000 people spanning five […]
LADbible Group has announced the launch of LADstudios, its data-driven factual entertainment division, in the US. LADstudios will focus on producing dedicated content for an American audience, building AFP commissions and sponsorships and driving growth in direct revenue with UNILAD, which currently has 58.6 followers multi-platform, becoming the central point of the Group’s offering in the […]
Tubular Labs, a specialist in social video intelligence, has released findings around US viewership trends from their Audience Ratings product – giving insight into deduplicated, unique viewership and minutes watched of trending video categories, creators and more across YouTube and Facebook. Top takeaways include: Media Companies Increase Unique Viewers Amid Writers’ Strike The Writer’s Guild […]
Digital media measurement, data and analytics software platform DoubleVerify is expanding its quality solutions with Meta to enable media measurement and help maximise advertiser performance on Facebook and Instagram Reels. This release will leverage DV’s technology to help advertisers on Meta Reels ensure their video ads are viewable, by a human being and are safe […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has rolled out ad measurement tools for Meta’s Facebook and Instagram Reels videos. Expanding a partnership that began in 2016, IAS will now provide viewability and invalid traffic measurement for Meta’s growing Reels video feed inventory so that advertisers can be assured that their ads […]
Meta, owner of Facebook, WhatsApp and Instagram, has been fined €1.2 billion for mishandling people’s data when transferring it between Europe and the US. The fine, issued by Ireland’s Data Protection Commission (DPC), it is the largest ever imposed under the EU’s General Data Protection Regulation privacy law. Meta immediately responded to the ruling saying […]
Little Dot Studios, has been awarded a social media contract to support classic and brand new animation from legendary kids brand, The Wombles, as it continues to inspire kids to recycle, reuse and rethink the way they live to make the world a better place. Starting with immediate effect, the partnership consists of Facebook and […]
Social video intelligence specialist Tubular Labs has added new abilities to measure how videos perform according to the hour of day that they were uploaded. Within Tubular’s Intelligence product, customers will now be able to determine what time of day social video generates the most views, engagement and more across YouTube, Facebook, Instagram, Twitter, TikTok, […]
Little Dot Sport, the digital content agency and media network Little Dot Studios’ sport specialist label, has been awarded a YouTube channel management and paid media contract with Team GB, starting with immediate effect. The two-year contract will see Little Dot Sport provide support on the management of the Team GB YouTube channel as well […]