Warner Bros Discovery’s International Advertising-Sales and Marketing Solutions division has partnered with LiveRamp to launch a new privacy-first solution to bring clients targeted addressable marketing at scale across Eurosport’s online platforms. Developed using LiveRamp’s Authenticated Traffic Solution (ATS), the technology offers brand partners of Eurosport the ability to use cookie-less identifiers to engage more efficiently […]

The Union Cycliste Internationale (UCI) has selected Warner Bros Discovery (WBD) to deliver a new vision for mountain biking. The UCI will harness WBD’s global scale and media platforms, as well as collaborate with two of the company’s specialist organisations. This will see Discovery Sports Events join forces with the Enduro Sports Organisation (ESO Sports) to deliver the organisation, media […]

Discovery and AT&T have closed their transaction to combine the WarnerMedia business with Discovery. The new entity, Warner Bros Discovery, will begin trading on the Nasdaq with the start of trading on April 11th, under the new ticker symbol ‘WBD’. Warner Bros Discovery will create and distribute the world’s most differentiated and complete portfolio of […]

Probellum, the newly formed boxing promotion, has announced a multi-fight agreement with Discovery Sports. The partnership starts with back-to-back events on March 18th and 19th with Discovery Sports set to broadcast the two Probellum Evolution shows through Eurosport’s linear channels, discovery+ and Eurosport App to homes across 62 markets and territories in Europe and the […]

The Eleven Group has appointed Meta’s Peter Hutton as a Non-Executive Director. As Director of Sports Partnerships at Meta, Hutton is responsible for leading the sports strategy and partnerships worldwide for Facebook, Instagram, WhatsApp, Messenger, Meta Quest and Portal. His previous experience includes senior executive roles at Eurosport and Fox International, where he ran Europe […]

Discovery has reported record Olympic Winter Games viewership and engagement on its digital platforms, as the household appeal of discovery+ drove significantly higher consumption and numbers of new paid subscribers compared to PyeongChang 2018. Concluding on February 20th, Beijing 2022 produced strong results across Discovery’s European television network and streaming products. discovery+ drove an increased […]

The opening week of competition at Olympic Winter Games Beijing 2022 has driven massive increases in engagement on discovery+ and Eurosport digital services, as well as strong overall linear viewership across Europe. The first week of competition has delivered a strong start to Beijing 2022 across Discovery’s European television network and streaming products led by […]

Although recent reports had suggested that streaming service DAZN was on the verge of clinching a deal to acquire BT Sport, Discovery has emerged as the frontrunner, with confirmation from BT that it has entered into exclusive discussions with Discovery regarding a new joint venture between BT Sport and Eurosport UK. The telco also revealed […]

Ahead of the Winter Olympics in Beijing, GWI, an audience insights company, surveyed a total of 10,266 consumers. Aged 16-64 across nine markets (UK, US, France, Germany, Italy, India, Brazil, Japan and China). The research, which used a mixture of GWI Zeitgeist from this month and GWI Sports datasets, revealed: Appetite for the Winter Olympics […]

Discovery has announced plans that it says will “push the physical and virtual boundaries of sports production to new extremes and mark a new frontier in the coverage of the Olympic Games”.With just over a week to go until the Opening Ceremony of Olympic Winter Games Beijing 2022, Discovery has revealed how it intends to […]