AdImpact, the advertising intelligence company, projects that the 2026 US election cycle will reach $11.6 billion (€10bn) in spending, making it the most expensive on record. This year’s cycle will surpass the midterm record set in 2022 at $8.9 billion and the $11.2 billion spent during the 2024 US presidential cycle. Broadcast television remains the […]
The BBC’s overnight US election TV results programme will be broadcast from Washington DC – anchored by US Chief Presenters Caitríona Perry and Sumi Somaskanda, who will lead viewers through every twist and turn of events with their unrivalled knowledge and experience of the US political landscape. Caitríona and Sumi will be joined in the […]
Newsmax has decided not to risk court in the Smartmatic defamation case. On the eve of trial it has reached a settlement, so far kept confidential. The voting machine maker had alleged it was defamed by the outlet’s false claims that its machines were rigged to help steal the 2020 US presidential election from Donald […]
The defamation trial against Newsmax Media is underway with allegations the news outlet damaged Smartmatic by broadcasting false claims that the voting machine company helped steal the 2020 US presidential election. Based in Wilmington, Delaware, the Court has begun selecting jurors who will determine whether Newsmax purposely avoided the truth about the 2020 election to […]
On November 5th, during the US Election night, The Rest Is Politics will host a special live event featuring real-time election results and expert analysis. The broadcast will be centred around a live stream of the show, with a unique lineup of Goalhanger hosts, including Alastair Campbell, Rory Stewart, Anthony Scaramucci, Marina Hyde and Dominic […]
Effectv, the ad sales division of Comcast Advertising, is introducing a suite of new, multiscreen TV advertising solutions aimed at helping political advertisers connect with voters and potential voters in a complex media landscape as viewership habits shift and the US heads towards a Presidential Election this November. Covering key advertising benchmarks and steps such […]