Revenue for SME electronics and electrical manufacturers dropped in the first quarter of the year, according to new figures reported in the latest Manufacturers’ Health Index, an assessment of SME manufacturers in the UK. It is compiled quarterly by inventory management software brand Unleashed, based on data from every purchase, sale and stock movement made […]
A survey of UK consumers has underlined the importance of authentic content – User-generated Content, especially – throughout the online customer decision journey The survey, The 2022 eCommerce Content Trends Report, from StoryStream, the visual commerce platform for authentic online shopping experiences, and IMRG, the UK eCommerce association, today releases, reveals that 91 per cent […]
Viant Technology, a people-based advertising software company, has announced a new partnership with Commerce Signals, a Verisk Financial business and specialist in payment-based insights and ad effectiveness solutions. This strategic alliance is a key driver for Viant, as the company continues to bolster its holistic measurement solutions, delivering clients true return-on-ad-spend (ROAS). “Measurement has been […]
Global advertising expenditure will grow 11.2 per cent in 2021, driven by exceptional demand for performance-led ecommerce advertising and brand advertising on online video, according to Zenith’s latest Advertising Expenditure Forecasts report. Advertising expenditure will total $669 billion (€569bn) this year, $40 billion more than was spent before the pandemic in 2019. Growth in advertising […]