AdLib Media Group, provider of a DSP solution for independent agencies and in-house programmatic teams, has partnered with Infolinks Media, a premium advertising marketplace that guarantees the most effective, sustainable curation of proprietary ad placements, to provide its clients with specialised access to a wider array of curated inventory across Infolinks’ exclusive network of 25,000+ […]
TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, after successful Beta tests has officially released its machine learning algorithm, TVP Intelpoint, which is now applied on the platform by default. The solution aligns demand-side platforms (DSPs) with matching CTV inventory through smart bidding optimization. The algorithm has already been honorably mentioned by The […]
Media ecosystem facilitator Verizon Media and connected entertainment specialist VIZIO have agreed a strategic partnership to deliver new cross-platform and connected TV (CTV) advertising solutions, anchored in unique TV viewership data and premium programmatic inventory access. Effective immediately, Verizon Media gains demand-side platform (DSP) access to VIZIO’s Inscape viewership data from more than 18 million […]