Cobalt Iron, a provider of SaaS-based enterprise data protection, has announced the appointment of Joshua Pressnell as vice president of engineering. Based in Ohio, Pressnell will draw on his diverse background in defense systems, mobile applications, and enterprise software to further strengthen Cobalt Iron’s engineering organisation and drive innovation across its Compass enterprise data protection […]
Guideline, a provider of advertising data and media planning technology, has announced the launch of its Data Insights Service, a new commercial and strategic initiative designed to help media customers accelerate time-to-insight and drive smarter advertising decision-making. The service will be powered by Guideline’s industry advertising data with a goal of driving insights on advertising […]
Ericsson has completed the sale of its US-based subsidiary iconectiv to Koch Equity Development. The deal was first announced in August 2024. Ericsson has reported that its cash benefit from the transaction, after the settlement of anticipated taxes, transaction expenses, and other liabilities, is expected to be approximately SEK 9.9 billion (€0.89bn). Ericsson will record […]
Cint, a global player in digital research and measurement, has announced the beta release of Luci, an in-platform AI Study Companion built into its newly redesigned Lucid Measurement solution. Luci gives users an intuitive, chat-based interface to instantly surface insights, explore campaign performance, and access key findings from their brand lift studies, on demand. Luci […]
Guideline, a provider of advertising data and media planning technology, has announced the launch of its Digital Ad Data Innovation Suite, a major expansion of its digital intelligence capabilities across both Ad Spend and Pricing datasets. Over the past several years, digital media has undergone rapid innovation. Ad placements are no longer uniform but highly […]
Samba TV, the global leader in AI-driven media intelligence, has announced its 40-market expansion with Acxiom, the connected data and technology foundation for the world’s leading brands and agencies. Building on years of collaboration, the companies will scale to over 40 markets to meet the growing need for data-led activation across international and emerging regions. […]
Comscore, a specialist in measuring and analysing consumer behaviour, has announced an expanded partnership with ShowSeeker, the ad tech company behind Pilot, a cloud-based campaign and order management platform. This collaboration brings Comscore’s person-level local live and DVR data into the Pilot system, enabling media buyers and sellers to evaluate and transact on audiences with […]
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, has announced the launch of Data Scan, a new capability within the Mediagenix suite of products across the content supply chain. This powerful tool helps media companies harmonise metadata arriving from various external sources, ensuring consistency crucial […]
Technetix Group, the broadband technology provider, has successfully renewed and upgraded its ISO27001 certification to the latest ISO27001:2022 standard, demonstrating its commitment to the highest standards of information security and data protection. Geert van Gesink, Vice President IT at Technetix, commented: “Achieving the upgrade to the latest ISO27001:2022 certification standard is a significant milestone for Technetix. […]
Truthset, the data validation company, has introduced Data-Rated Audiences — a solution that allows brands and agencies to source accuracy-rated data from data providers in the Truthset Data Collective and activate it directly, delivering unmatched consistency, transparency, and performance in data-driven marketing. For the first time, marketers can identify and activate 100% deterministic, person-based audiences […]