Comscore, a specialist in measuring and analysing consumer behaviours, and Yahoo DSP have announced a partnership to enhance political advertising effectiveness in the US across Connected TV (CTV) with the launch of Proximic Political Audiences. The partnership is designed to support political activation partners, including MiQ’s dedicated political division, enabling agencies and campaigns to operationalise […]
Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, according to the 2026 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion, the CTV/OTT advertising solution for regional and local advertisers in […]
JamLoop, a CTV-first technology platform bringing performance advertising to streaming TV, has announced the launch of ActiveVoter, a political CTV advertising product, in the US. ActiveVoter dynamically excludes voters who’ve already cast a ballot using state-reported early voting files where available, helping political advertisers eliminate wasted impressions, improve ROI, and focus spend on voters who […]
Ogury has announced the availability of its persona-based advertising solution on Connected TV (CTV), enabling advertisers to activate the same personas consistently across screens as part of a multi-channel strategy that supports brand outcomes. As audiences fragment across screens, maintaining consistent targeting in multiple environments has become increasingly difficult for advertisers. With persona-based advertising now […]
Adlook, a next generation media technology company specialising in AI-powered advertising across the open web and CTV, has announced two senior leadership appointments aimed at strengthening its commercial structure in the UK and across EMEA. Darren Thompson joins as Vice President of Sales, UK, while Jacek Celiński has been promoted to Regional VP Growth, EMEA. […]
AdImpact, the advertising intelligence company, has announced the launch of AdMo+, an expansion of its existing television intelligence platform designed for the evolving political landscape. AdMo+ integrates AdImpact’s advertising spend data, rate data, and creative analysis, including the industry’s largest ad catalog of over 1.6 million unique creatives across all 210 US markets, into one […]
Canela Media, a technology-driven multicultural media company, has announced a new strategic partnership with LiveRamp, a specialist in data collaboration. Through the scale and interoperability of LiveRamp’s data collaboration network, marketers can now overcome fragmentation and data silos to seamlessly access Canela’s proprietary audience of over 30 million U.S. Hispanics with precision and cultural relevance. […]
Cineverse has announced the acquisition of IndiCue, an advertising technology company, in a deal worth up to $40 million (€33.7m). The acquisition integrates IndiCue’s advertising and monetisation capabilities directly into Cineverse’s Matchpoint platform, enabling Cineverse to operate a unified system spanning content preparation, distribution, monetisation, reporting, and real-time performance optimisation across FAST, AVoD, Connected TV (CTV), […]
The Coalition for Innovative Media Measurement (CIMM) has announced its strategic priorities for 2026, which it says reinforces its commitment to advancing improvements, best practices, innovations and collaboration across the media and advertising industries. To support delivery of CIMM’s agenda, Dana McGraw (Disney) and Ben Hovaness (OMD) have joined Kate Sirkin (Epsilon) and Larry Allen (Comcast […]
TVision, a company measuring TV and CTV viewer engagement, and VideoAmp, the tech-first measurement company, have announced an expanded licensing agreement that delivers TVision’s person-level calibration data for CTV to VideoAmp. The new deal expands an existing agreement between the two companies for Linear data. TVision reports second-by-second attention and co-viewing for all major US […]