More than two-thirds (67 per cent) of UK advertising professionals think connected TV (CTV) is a more effective ad channel than linear TV. That’s according to research by ad platform Unruly, which also revealed
According to the findings of the Connected TV (CTV) Ad Supply Trends Report 2020 from ad fraud intelligence and marketing compliance platform Pixalate, 78 per cent of US households are now reachable via programmatic CTV advertising, but ad fraud rates remain high, at 24 per cent in Q420. The report analyses the state of programmatic […]
Despite the mass disruption to production lines and supply chains caused by the pandemic, consumer technology devices such as 5G smartphones, video streaming devices, and
Research from omnichannel sell-side advertising platform Magnite finds almost seven in 10 (69 per cent) UK consumers prefer streaming services to broadcast linear TV (31 per cent). The study, CTV: The Future Forward, identifies
Music video network Vevo has selected iSpot as an always-on TV ad measurement and attribution solution. Utilising iSpot’s tools, Vevo can distinguish connected TV (CTV) audiences from those viewing on other platforms to authenticate a campaign’s incremental reach. Furthermore, iSpot’s impressions will also take into account audiences watching together for a more accurate reflection of […]
Extreme Reach (ER), the asset management solution for TV and video advertising, has released the findings of its Video Benchmarks Report with data from Q4 2020 and full year 2020. The report includes ad performance data
Research from Advertiser Perceptions shows that advertisers are upping their ante on video, and the pandemic has pushed streaming to one-quarter of TV screen advertising budgets. Yet the largest spenders are favouring the Connected TV (CTV) options of established networks over streaming start-ups. This has a direct bearing on the 2021 Upfront, as most advertisers […]
Demirören Media, Europe’s 4th biggest media business, has choosen Admongrel for Addressable TV Analytics Services. Demirören Media chose Admongrel as a partner to deliver Analytics services in the connected TV market for all of its channels managed and delivered from Turkey. The Turkish market currently has in excess of 2.5 million connected homes and, with […]
Digital video ad spend is dramatically increasing in the UK, yet more than four in 10 (41 per cent) of digital video advertisers and buyers say that a lack of understanding of the ecosystem is one of the key barriers to greater adoption. In a study conducted by Xandr, more than half (57 per cent) […]
Tremor International, a global player in advertising technologies, has announced 127 per cent revenue growth in the Connected TV (CTV) space in Q4 2020 compared to Q4 2019. Along with video, which represents more than 80 per cent of Tremor International’s 2020 revenues, CTV is now a significant growth engine for the company, with more […]