SpringServe, the independent ad serving platform, has announced the appointment of Leon Siotis as Head of International. Siotis was formerly the President of EMEA at SpotX. In his new role, he will spearhead SpringServe’s efforts outside of the US, working to ensure global publishers have access to the right technology to keep pace with the […]
Cross Screen Media, a tech firm specialising in optimised local TV and CTV ad planning and measurement, has announced a new capability for advertisers to access Roku’s CTV ad platform, OneView, enabling activation on Roku’s O&O inventory. The capability will enable Cross Screen Media advertisers to expand the on-target reach of each campaign through access […]
Unruly, a global video and Connected TV (CTV) programmatic advertising platform, has announced the introduction of its content-level targeting solution that segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating. The solution brings standardisation to the programmatic Over-the-Top TV (OTT) and CTV ecosystem, and will serve publishers […]
TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, has announced a partnership with Stirista, a specialist in data-driven SaaS marketing solutions in providing premium programmatic CTV inventory. ”Data quality and measurability are incredibly important in the design and execution of highly measurable and accountable campaigns and we take great care and responsibility in […]
WildEarth has announced an agreement with Metax to become one of the first live linear channels available on the platform. Nature lovers that wish to transport themselves to an authentic safari experience will be able to click on Metax’s apps ‘Open Browser’ and ‘Metax Play’ which are automatically available on a wide range of connected […]
rlaxx TV, the European-based free ad-supported streaming service, has announced a partnership with Publica, a connected TV ad platform. Working with Publica enables rlaxx TV to provide its advertisers with ad break controls and the ability to reach a wide audience with high-quality, TV-like ad experiences when streaming. “We’re excited to collaborate with rlaxx TV, […]
DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has entered into an agreement to acquire OpenSlate, a pre-campaign contextual targeting platform that enables brands to align advertising with suitable or contextually relevant content across social video and CTV. The acquisition of OpenSlate is a cash and stock transaction valued at $150 […]
Media and technology company Origin has launched its newest native solution for Connected TV (CTV), Origin Slate. Following a year of development and stealth testing with over a dozen live linear channels, Origin Slate aims to fill unsold ad spots with highly engaging, custom-branded native content that enhances the viewer’s in-channel experience and enables channel […]
DoubleVerify (DV), a software platform for digital media measurement, data and analytics, and Innovid, an independent connected TV (CTV) advertising delivery and measurement platform, today announced an expansion of their partnership to support the automation of DoubleVerify’s DV Video OmniTag. Innovid and DV’s partnership began in 2014 with the aim of automating unnecessary manual work for advertisers […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the launch of its Authentic Brand Suitability solution with Tremor International, a specialist in video and Connected TV (CTV) advertising. Tremor offers an end-to-end technology platform, encompassing the Tremor Video DSP and the Unruly SSP, that enables advertisers to reach relevant audiences […]