FreeWheel announced that it is bringing new self-service capabilities to TV buyers that enable unified audience-based planning on premium Connected TV (CTV) inventory, with deduplicated reach in relation to linear TV. This new technology also allows advertisers to build and create custom audience segments and activate CTV campaigns with streamlined access to FreeWheel’s premium publisher […]
DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the discovery of ‘ViperBot’, a sophisticated advertising fraud scheme that attempts to steal over $8 million (€7.2m) each month in ad spend across two of the industry’s most in-demand channels: connected television (CTV) and mobile video. Through ViperBot, fraudsters strip the code […]
The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services through broadcast and broadband networks for connected TV sets and set-top boxes, has launched the HbbTV Developer Portal.The free service targets software developers looking for an introductory guide on how to programme and run HbbTV applications […]
PubMatic, an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future, in partnership with IAB Europe, hasreleased an industry report titled The State of Online Video Advertising in Europe. The report highlights media buyers’ appetite to continue to increase investment in video advertising, in particular connected TV (CTV). Over […]
The partnership between VideoByte and Publica creates an audio-to-video solution for Publica publishers who want to enable a unique source of demand never before possible within Publica. This announcement comes just weeks after VideoByte launched A2V, a technology that seamlessly delivers audio ads into CTV (Connected TV). A2V allows Publica the opportunity to open an […]
DoubleVerify, a software platform for digital media measurement, data and analytics, today announced that it has been granted accreditation by the Media Rating Council (MRC) across its suite of programmatic targeting services. The following services are now accredited: Fraud/IVT (SIVT and GIVT) Avoidance for desktop, mobile web, mobile apps, and connected TV (CTV), including platform-wide […]
MadHive, the enterprise software company that powers modern media, has announced its recent shoppable Connected TV (CTV) campaign with CBD skincare brand Cannaluxe (formerly Cannuka Luxe) drove more than 150K shoppers to NeimanMarcus.com. The overall campaign generated 10 million impressions across premium publishers including Fox, ESPN, FX, AMC, and Bravo, The CW, Food Network, Bravo, […]
TiVo, a wholly-owned subsidiary of Xperi, has announced the launch of TiVo Xtend, a suite of end-to-end advertising solutions built on the foundation of TiVo’s first-party deterministic TV viewership data. As TV consumption shifts away from linear and towards OTT and VOD, advertisers are seeing their reach decline from traditional TV buys. TiVo Xtend aims […]
Innovid, an independent connected TV (CTV) advertising delivery and measurement platform, has announced that Mondelēz International, the global leader in snacking, has named Innovid its preferred global solution for Dynamic Creative Optimization (DCO). Mondelēz will use Innovid’s DCO technology to deliver real-time, personalized advertising experiences at scale and across channels, including CTV, maximizing campaign efficiency […]
Magnite, the independent sell side advertising platform, has announced the launch of Live Stream Acceleration (LSA), a technology designed to help CTV publishers optimise their live inventory programmatically. Magnite says that LSA helps publishers more effectively monetise their supply, ensuring that ads are served in a timely manner without burdening their technical infrastructure. By leveraging […]