DeepIntent, the healthcare advertising technology company, has published research that unveils insight into consumer behaviours and preferences for ad-supported content. Specifically, the research showed that 64 per cent of connected TV (CTV) watchers prefer to see ads than pay more for content, explaining the growth of ad-supported streaming services over the past year. Surveying more […]
Media and insights platform Hawk and audience data specialists Skyrise Intelligence are to deepen their partnership as Hawk ramps up the CTV element of its cross-channel offering. Hawk is the only fully multi-channel demand side platform (DSP) to work in partnership with Skyrise, providing brands and agencies with access to extensive consumer insight that can be targeted across all […]
Nielsen has expanded deduplication of connected TV (CTV) audiences to include new Smart TV original equipment manufacturer (OEM) inventory, enabling media buyers and sellers to obtain accurate, person-level viewership inclusive of co-viewing across Samsung and VIZIO devices, in addition to Roku, Hulu and other streaming platforms in the US. Nielsen says media buyers can now […]
Findings from digital media measurement, data and analytics software platform DoubleVerify (DV) suggest there has been a record spike in fraud schemes. DV’s 2022 Global Insights Report, analyses media quality and performance trends from more than one trillion impressions delivered across over 2,100 brands in 80 markets. “The good news is that verification is working,” […]
Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV, has published findings from its 10th annual Global Benchmarks Report examining critical trends, advancements, and benchmarks in the video advertising industry. The report revealed that in 2021, CTV surpassed mobile as the channel with the greatest share of global video impressions, with […]
Digital video advertising spend surged 49 per cent in 2021 and is expected to increase an additional 26 per cent to $49.2 billion (€46.6bn) in 2022 according to IAB’s 2021 Video Ad Spend and 2022 Outlook report. Released at the 2022 IAB NewFronts, in conjunction with Standard Media Index (SMI) and Advertiser Perceptions, the report […]
MAGNA Media Trials, MAGNA’s proprietary research offering, has announced a study in partnership with GumGum, a specialist in contextual intelligence technology, that dives deep into how brands can stand out on connected TV (CTV). Breaking Through: Moving Beyond the Commercial Break on CTV finds that brands should consider leveraging overlay ads as an additional touchpoint […]
Cox Media Group (CMG) has announced the expansion of its digital streaming strategy via a deal with Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV. With the rise of CTV and streaming, CMG has chosen Amagi to power its streaming across connected TV, mobile, web, and distribution as CMG migrates, […]
tvScientific, the advertising platform built for the connected TV (CTV), has raised $20 million (€18.3m) in Series A funding to expand on its mission to make TV advertising a massive growth driver for brands and apps of all sizes. The round was led by Norwest Venture Partners, with participation from strategic partners NBCUniversal and Hearst […]
DigitalReef, a global mobile marketing technology company, has completed the acquisition of connected television (CTV) advertising software platform Column6. This acquisition provides DigitalReef expanded capabilities and expertise in programmatic advertising and streaming media ad management throughout the Americas. “Column6 has built a powerful ad server and unified auction working with the largest CTV platforms and […]