Comscore, a partner for planning, transacting, and evaluating media across platforms, has announced its expanded TV measurement footprint driven by a new partnership with Samba TV, a global cross-screen television data and analytics provider. The launch of international Smart TV measurement capabilities will begin in select European markets. By working with new and existing partners, […]
A survey of US moviegoers from Comscore has found that audiences are feeling more confident heading to cinemas thanks to the expansive safety procedures implemented by exhibitors. Comscore says the survey results, captured in conjunction with Screen Engine/ASI, demonstrate another positive indicator for the global theatrical industry’s road to recovery. The survey revealed key insights […]
During the Covid-19 pandemic, in-home device usage has surged in the US as millions of Americans complied with stay-at-home orders. Continued research from Comscore shows that, while the gap is beginning to shrink, average 2020 in-home data usage levels remain higher than 2019 levels. Year-over-year in-home data consumption across devices, although down slightly from a […]
Research from cross-platform evaluation specialist Comscore shows a continued year-over-year (YOY) increase in VoD transactions as millions of Americans seek entertainment during the Covid-19 pandemic. However, overall consumption for May 2020 declined compared to the previous month, suggesting that consumption may be gradually returning to pre-pandemic levels. Looking at YOY change by key genres, several […]