Cross-platform media evaluation specialist Comscore has been granted a patent by the US Patent and Trademark Office (USPTO) on its ‘System and Method for Analyzing the Effectiveness of Content Advertisements’. This covers Comscore’s process of determining the effectiveness of Connected TV (CTV), over-the-top (OTT) and other video advertisements by correlating exposure to presented advertisements with […]
Comscore has announced the expansion of Predictive Audiences – a cookie-free, GDPR-friendly targeting capability that enables advertisers to reach audiences based on granular CTV viewership behaviour through privacy-friendly contextual signals – starting with the UK and Germany markets. Comscore has created cookie-free CTV viewership segments for advertisers by leveraging its unique set of data assets […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, has announced a long-term renewal agreement with Dailymotion, the global video streaming platform. Under the terms of the agreement, Comscore will continue to provide digital measurement across Dailymotion’s full international footprint across almost 20 countries. The new agreement extends a relationship that originally started […]
Media evaluation specialist Comscore has unveiled Comscore Movies Everywhere, what it describes as the next generation of cross-screen measurement that will deliver daily reporting for sales regardless of release windows and platform. This will include a new reporting system to track box office movies performance across all platforms. The new product will bring together for […]
As millions of Americans sheltered in place and shifted to working from home and remote learning during the pandemic, ongoing research from Comscore found that overall in-home data usage levels throughout 2020 remained significantly higher than in 2019. Throughout the first several of months of Covid-related lockdowns, data consumption from Comscore Connected Home custom reporting […]
Comscore has completed the first of a series of brand recognition lift surveys in partnership with Frameplay, a global in-game advertising company. Focusing on the intrinsic in-game advertising category, the new brand lift survey series is designed to study and highlight the value of this highly lucrative and emerging advertising space and the enhanced creative […]
Comscore is to launch Predictive Audiences – what it says is the industry’s first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behaviour through privacy-friendly contextual signals. The company explains: ‘The new solution, which delivers scale and precision beyond what is currently available in the industry, will be available in […]
FOX News Digital closed out November 2020 with a record month in multiplatform views (over 2.7 billion) and multiplatform minutes (over 5 billion), its highest month in history across both categories. The digital network hit a new milestone surpassing over 5 billion multiplatform minutes for the first time ever and continued its streak of now […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, and MediaMath, the independent advertising technology company, have partnered to launch a connected TV (CTV) and video contextual targeting solution for the open exchange programmatic landscape available now globally in MediaMath’s demand-side platform. This capability uses frame-by-frame visual recognition and second-by-second audio processing to […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, has announced that its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video are now available for global application. Comscore launched the capability earlier this year for U.S. clients and is now expanding to all geographic regions to meet […]