Comscore, a partner for planning, transacting and evaluating media across platforms, has announced an expanded renewal agreement to provide ViacomCBS with Comscore’s National TV measurement currency for its portfolio of news, entertainment and sports networks. Comscore’s partnership with ViacomCBS linear television measurement began in 2014 and quickly expanded to develop advanced audiences to support Viacom’s […]
In December 2020, over 120 million people in the US streamed YouTube to their TV screens, according to a blog post from Neal Mohan, Chief Product Officer at YouTube. Furthermore, eMarketer projects that more than 106 million US households will watch streaming content in 2021, eclipsing pay-TV. “Viewers are leaving behind traditional primetime, and we’re […]
Comscore, a partner for planning, transacting and evaluating media across platforms, has announced an agreement to provide Ovation, the US television network dedicated to art and culture, with Comscore’s video-on-demand audience measurement. Under the agreement, Ovation will have access to Comscore OnDemand Essentials, Comscore’s currency measurement service for VoD, in the US to better understand precise census-level […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, has announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, a global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now […]
Cross-platform media evaluation specialist Comscore has been granted a patent by the US Patent and Trademark Office (USPTO) on its ‘System and Method for Analyzing the Effectiveness of Content Advertisements’. This covers Comscore’s process of determining the effectiveness of Connected TV (CTV), over-the-top (OTT) and other video advertisements by correlating exposure to presented advertisements with […]
Comscore has announced the expansion of Predictive Audiences – a cookie-free, GDPR-friendly targeting capability that enables advertisers to reach audiences based on granular CTV viewership behaviour through privacy-friendly contextual signals – starting with the UK and Germany markets. Comscore has created cookie-free CTV viewership segments for advertisers by leveraging its unique set of data assets […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, has announced a long-term renewal agreement with Dailymotion, the global video streaming platform. Under the terms of the agreement, Comscore will continue to provide digital measurement across Dailymotion’s full international footprint across almost 20 countries. The new agreement extends a relationship that originally started […]
Media evaluation specialist Comscore has unveiled Comscore Movies Everywhere, what it describes as the next generation of cross-screen measurement that will deliver daily reporting for sales regardless of release windows and platform. This will include a new reporting system to track box office movies performance across all platforms. The new product will bring together for […]
As millions of Americans sheltered in place and shifted to working from home and remote learning during the pandemic, ongoing research from Comscore found that overall in-home data usage levels throughout 2020 remained significantly higher than in 2019. Throughout the first several of months of Covid-related lockdowns, data consumption from Comscore Connected Home custom reporting […]
Comscore has completed the first of a series of brand recognition lift surveys in partnership with Frameplay, a global in-game advertising company. Focusing on the intrinsic in-game advertising category, the new brand lift survey series is designed to study and highlight the value of this highly lucrative and emerging advertising space and the enhanced creative […]