Comscore, the media measurement and analytics company and Univision Communications, the Spanish-language media and content company in the US, thave announced an agreement for Univision to leverage Comscore’s local audience measurement in three of the Company’s newly acquired markets. Under the agreement, Univision will now begin exclusively using Comscore’s next generation audience measurement service as […]
Bill Livek, Chief Executive Officer and Executive Vice Chairman of cross-platform media evaluation specialist Comscore, has written an Open Letter to the industry expressing his belief that Comscore is the only measurement currency qualified to successfully take on the challenges of modern media measurement, with the only path forward being measurement built on a foundation […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, says it is the first measurement provider to deliver deduplicated audience measurement across YouTube’s largest platforms (PC, Mobile, and now Connected TV) and including co-viewers of Connected TV screens. The milestone delivers on the expansion of Comscore’s partnership with Google announced in August and […]
JW Player, the video software and data insights platform, today announced the company has been awarded patent number US11,102,546 by the United States Patent and Trademark Office (USPTO) for its real-time viewability technology. The technology provides advertisers with an unprecedented degree of certainty on whether an ad will be viewable before they place a bid, […]
The Media Ratings Council has suspended its accreditation for Nielsen’s national TV ratings service after Nielsen was found to be undercounting TV audiences. In response to the news, Dave Otten, CEO and co-founder of JW Player, said he believes Nielsen will soon be obsolete as more audiences switch to streaming (for context, JW Player’s software […]
In a deal that enables advertisers to measure fully their video investments across all screens, now including YouTube and YouTube TV, for an accurate view of true incremental reach and frequency, cross-platform media planning, transacting, and evaluation specialist Comscore will be incorporating YouTube and YouTube TV measurement into its signature cross-platform service, Comscore Campaign Ratings. […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, and Spectrum Reach, the advertising sales business of Charter Communications, have announced Spectrum Reach is transitioning to the use of Comscore as its preferred source for US local audience measurement currency, beginning in its Southeast region. “The industry is ripe to move past traditional […]
Trade body the Association of National Advertisers (ANA) is partnering with Comscore to conduct a preliminary test as part of the trade association’s ongoing efforts to develop a privacy-preserving cross-media measurement solution for marketers. The ANA’s Cross-Media Measurement (CMM) initiative is a marketer-led industry measurement initiative that seeks to unlock value for all stakeholders and […]
Comscore, a partner for planning, transacting and evaluating media across platforms, has announced a new agreement to provide Capitol Broadcasting with Comscore’s local TV measurement, including for WRAL & WRAZ in Raleigh, NC. “Comscore has been a reliable partner for us over the past years, but we tried to make a go just using a […]
With more than $70 billion of annual television and video spend at stake, the video advertising industry is at an inflection point as market providers have faced serious questions about the accuracy of their measurement and their foundational methodological approach. Amid these ongoing concerns about TV/Video measurement reliability and accuracy, Comscore, a partner for planning, transacting, […]