FOX News Digital finished July 2022 as the top-performing news organization in multiplatform minutes and views, according to Comscore. FOX News Digital closed out the month reaching over 2.8 billion total multiplatform minutes, 1.4 billion total multiplatform views, and 81 million multiplatform unique visitors. FOX News Digital also topped The NewYorkTimes.com with multiplatform unique visitors […]
Yahoo has announced a partnership with Comscore to give Yahoo DSP advertisers additional and enhanced brand safety and suitability controls for connected TV (CTV) campaigns. Additionally, contextual segments – leveraging categories like TV genre – support campaign relevancy and reach within identity-less CTV app environments. “The CTV landscape continues to see tremendous growth, and as […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, has announced the addition of CTV measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Indonesia and Malaysia. As a result, Comscore is the first international measurement provider to deliver complete audience measurement across YouTube’s largest platforms at the device level–PC, mobile […]
Findings from media evaluation specialist Comscore’s 2022 State of Streaming suggest that AVoD services are seeing adoption at a faster rate than SVoD, with a 29 per cent increase in US households streaming AVoDs in 2022 compared to 2020 vs a 21 per cent increase during the same period for SVoDs. “While both ad-supported and […]
Cross-platform media evaluation specialist Comscore is adding connected TV (CTV) measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Spain and the UK. The report will also be included in June for Italy, and for France and Germany in July 2022. As a result, Comscore says it is the first international […]
FOX Television Stations Digital properties finished April 2022 as the top-performing O&O station group in Total Minutes according to Comscore Media-Metrix. This marks FOX Television Station’s 18th consecutive month ranking as number one in the category. The group also finished as the top O&O group for Unique Visitors and Total Views. FOX Television Stations closed […]
Over the last three years, Italians have increased time spent viewing online entertainment content by 44 per cent, according to Comscore data for January 2022. Online video represents the most widespread form of digital entertainment, thanks to operators such as YouTube, which has a 95 per cent penetration rate among the Italian digital population Also […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, has announced an agreement with Tremor Internationa, a specialist in video and Connected TV advertising. Under the agreement, Comscore’s next generation cookie-free Predictive Audiences are now available for activation across Tremor’s end-to-end platform, which encompasses the Tremor Video DSP and the Unruly SSP. The […]
Broadcast data company 7th Minute is inviting brands, agencies and broadcasters to trial the free preview of its TV insights platform 7M Discovery to experience first-hand the benefits that TV data insights offer their business. TV content, whether ads or programme material, strongly influences consumer behaviour; it can be directly linked to increases in online […]
FOX News Digital finished February as the top-performing news brand in the competitive set in both multiplatform views and multiplatform minutes, according to Comscore. The digital network delivered 2.9 billion multiplatform minutes and over 1.4 billion multiplatform views, while posting increases in multiplatform unique visitors and multiplatform minutes versus the prior month. February also marked […]