FOX Television Stations Digital properties finished April 2022 as the top-performing O&O station group in Total Minutes according to Comscore Media-Metrix. This marks FOX Television Station’s 18th consecutive month ranking as number one in the category. The group also finished as the top O&O group for Unique Visitors and Total Views. FOX Television Stations closed […]
Over the last three years, Italians have increased time spent viewing online entertainment content by 44 per cent, according to Comscore data for January 2022. Online video represents the most widespread form of digital entertainment, thanks to operators such as YouTube, which has a 95 per cent penetration rate among the Italian digital population Also […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, has announced an agreement with Tremor Internationa, a specialist in video and Connected TV advertising. Under the agreement, Comscore’s next generation cookie-free Predictive Audiences are now available for activation across Tremor’s end-to-end platform, which encompasses the Tremor Video DSP and the Unruly SSP. The […]
Broadcast data company 7th Minute is inviting brands, agencies and broadcasters to trial the free preview of its TV insights platform 7M Discovery to experience first-hand the benefits that TV data insights offer their business. TV content, whether ads or programme material, strongly influences consumer behaviour; it can be directly linked to increases in online […]
FOX News Digital finished February as the top-performing news brand in the competitive set in both multiplatform views and multiplatform minutes, according to Comscore. The digital network delivered 2.9 billion multiplatform minutes and over 1.4 billion multiplatform views, while posting increases in multiplatform unique visitors and multiplatform minutes versus the prior month. February also marked […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, and WideOrbit, a specialist in broadcast TV and radio inventory and revenue workflow management, have announced the expansion of their longstanding partnership to create the next generation of automated linear TV buying and selling. WideOrbit will introduce Comscore TV information to power automated TV […]
Disney Advertising is building expanded solutions with longstanding collaborators Samba TV, ComScore and Nielsen through trials with agency powerhouses Omnicom Media Group and Publicis Media. “There is a big difference between currency and measurement and as the industry continues to evolve – the only constant is change,” said Lisa Valentino, EVP, Client Solutions & Addressable […]
Cross-platform media evaluation specialist Comscore is introducing ‘Comscore Everywhere’, which it claims is a true single-source unified cross-platform measurement solution. Comscore Everywhere will provide a comprehensive, consistent, and deduplicated view of media consumption and audience intelligence—across media and screens—to capture the realities of the modern media consumption accurately. The company suggests Comscore Everywhere represents a […]
Leading industry participants Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute (PXI), have announced the launch of the European Addressable Media Initiative, focused on supporting the development of addressable media in Europe. They will work collaboratively across the media and advertising ecosystem to help European advertisers, agencies […]
Comscore has announced that its UK and EMEA clients can now access Comscore Predictive Audiences – the cookie-free, audience targeting solution that enables advertisers to reach audiences based on granular behaviours through privacy-friendly, AI-driven contextual signals – via Xandr Curate, a product of AT&T’s advanced advertising company. This alliance now makes Comscore Predictive Audiences available […]