Precise TV, the contextual video ad tech platform driving business outcomes for brands, has released its third annual Precise Advertiser Report: Teens & Youth (PARTY), a report analysing input from a proprietary panel of US teens aged 13-17 and their parents. A cross-generational teen panel spanning late Gen Z and early Gen Alpha (Gen Z/A), […]

According to a research report from the IoT analyst firm Berg Insight, the Generative AI (GenAI) market grew substantially in 2024, experiencing triple-digit-growth rates in all three major segments spanning GenAI hardware, foundation models and development platforms. The market value for foundation models reached an estimated $4.1 billion (€3.5bn), excluding end-user applications such as ChatGPT. […]

BBC research provides a warning around the use of AI assistants to answer questions about news, with factual errors and the misrepresentation of source material affecting AI assistants. The findings show: 51 per cent of all AI answers to questions about the news were judged to have significant issues of some form 19 per cent […]

Meltwater, a specialist in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2025, their latest annual report on social media and digital trends worldwide. Digital 2025 shows that AI’s momentum is accelerating, social media is increasingly important for brand discovery, and ad spend has increased significantly across digital, social […]

Whale TV is starting the rollout of Whale OS 10, with existing Whale TV partners among the first brands to gain access. Whale TV, the independent TV OS with 43 million+ monthly active TVs, has also introduced the Whale TV Profit Sharing programme. Through this initiative, Whale TV will compensate partner brands for every TV […]

Gilles Domartini, CEO and founder of subscriber retention management specialist, Cleeng, has shared his 2025 industry predictions. Domartini believes that the hype surrounding AI hype will settle down this year, and become more centered around practical use cases. “Since the launch of ChatGPT, the M&E industry has been talking loudly about the potential of AI, […]

OpenAI, the maker of ChatGPT, has raised $6.6 billion (€5.98bn) in its latest funding round. Funding came from the likes of new investor Nvidia, as well as returning investors Microsoft and venture capital firms Thrive Capital and Khosla Ventures. It is also reported that Altimeter Capital, Fidelity, SoftBank and Abu Dhabi’s state-backed investment firm MGX […]

OpenAI will provide access to its training data for review of whether copyrighted works were used to power its technology. In a court filing authors in a class action suing the firm indicated that they came to terms on protocols for inspection of the information. They’ll seek details related to the incorporation of their works […]

Parks Associates research in partnership with Adeia reveals 47 per cent of US internet households report familiarity with at least one AI technology, such as tools like ChatGPT or AI-powered image editors like Lensa. The Rise of AI: Consumer Perspectives notes that 40 per cent of US internet households regularly use an AI tool for […]